Last quarter, we published the first “Ultimate Guide to Compliant Tracking for Google Universal Analytics.” However, Google soon announced the roll-out of Google Analytics 4 (GA4). As many organizations will be migrating to the new version throughout 2021, we felt it important to update and expand on the compliant tracking guide specifically for GA4.
In this comprehensive guide, we’ll take a look at GA4, the most widely-adopted web analytics tool across the globe, and the privacy requirements to keep in mind when using the platform. As we have previously outlined, we can think about privacy requirements through a simplified lens by breaking it down into four sections.
- Privacy by design
- Transparency and disclosure
- User consent and opt-out
- User access and deletion
Complete the form on this page to download “The Ultimate Guide to Compliant Tracking: Google Analytics 4” from Tag Governance Specialist Lucas Long now.
