Travel Company Case Study
This Travel Company turned to InfoTrust to improve tracking and reporting of website data. The InfoTrust team set up tracking on the client’s hotel and voucher purchase funnels. Working closely with the client’s full team to review business needs and help create and pull tracking reports allowed the entire client team to be involved and take ownership of website tracking and reporting.
The result: eliminating Unclassified Tags, new Site Search Tracking and Reporting, improved Email Signup Tracking and Reporting, Client App Tracking and Reporting, and Enhanced Ecommerce Implementation.