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Global CPG and FMCG organizations deal with a host of challenges daily as they work to serve value-conscious consumers with fast-changing needs while also facing intensified cost pressure due to ongoing retailer consolidation.
These unique challenges extend to the digital space, as well. With a traditionally de-centralized brand/market structure and hundreds (or thousands) of digital assets, managing the strategy and deployment of digital media can be incredibly difficult. Integrating your analytics and media platforms to provide actionable insights about the performance of your campaigns? Well, that can be an absolute nightmare.
In this webinar, our Head of Vertical for CPG & Multi-Brand, Chris Vaughan, and VP of Partnerships, Brad Prenger, will discuss how some of the largest CPG, FMCG and multi-brand organizations in the world overcome these challenges to produce valuable, data-driven results from their digital media campaigns.
- The unique digital marketing/analytics challenges of CPG, FMCG and multi-brand organizations
- Why first-party data is so critical in a changing digital landscape
- The value of integrating your digital analytics and media platforms
- Using digital analytics to drive ongoing personalization and organization in your digital media campaign