Tag Management

On average, an enterprise website might contain up to 50 different marketing and analytics tags used to collect various data. Managing a high number of tags can present a number of challenges, from slowing down the website to introducing privacy concerns. Let a TMS handle the leg work by centrally managing all tags and allowing individuals with basic training to easily deploy or remove tags.

Migrating to a TMS is often a big undertaking that requires a structured process to ensure that needs of all stakeholders are met while maintaining disruption-free data collection. Our implementation process, developed from working with thousands of sites, involves:

• Assessment of all current tags and data collection
• Identification of the right tag management solution for your business
• Training and establishing of best practices
• Conversion of all web properties to the tag management system
• Ongoing support

Our proprietary software, Tag Inspector, does something no human can do: It monitors your data collection 24/7. If any platform violates your data governance policy, you’ll be alerted right away. The same goes for any data collection outages, so they can be corrected quickly to minimize reporting gaps.