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All Articles By Cameron Harris

4 Advantages of Server-Side Tagging in Google Tag Manager

4 Advantages of Server-Side Tagging in Google Tag Manager

Server-side tagging is a hot topic these days in the analytics world. For the uninitiated, server-side tagging allows users to move measurement tag instrumentation…

What Advertisers Need to Know about Server-Side Analytics and Tagging

What Advertisers Need to Know about Server-Side Analytics and Tagging

Server-side tagging is the process of moving tags and third-party scripts off of your company’s website and onto a server that your organization owns…

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