InfoTrust Author Profile

Chibugo Duruigbo

Chibugo Duruigbo is an experienced Senior Digital Analytics Consultant at InfoTrust with expertise in app and web analytics, and more than five years of experience working as a data-driven and automated performance marketer. He currently supports and consults ‌ global businesses in digital analytics deployment, usage, and best practices. In his free time, he enjoys catching up with friends on investment blogging/content marketing or updating blogs.
Navigating the Digital Landscape: Introduction to Display & Video 360

Navigating the Digital Landscape: Introduction to Display & Video 360

In today’s digital world, programmatic advertising is quickly replacing traditional advertising methods. If you’re new to online marketing and advertising, then the term “programmatic…

6-minute read
Overview of Data Import in Google Analytics 4

Overview of Data Import in Google Analytics 4

Google Analytics 4 (GA4), also known as GA4 App+Web, is the latest version of Google Analytics that offers a more advanced and comprehensive approach…

5-minute read
How To Fix Multiple Payment Method Issues In Google Analytics

How To Fix Multiple Payment Method Issues In Google Analytics

Most online businesses, including eCommerce, accept payment online using multiple payment methods. These payment methods may include PayPal, card payment, Stripe, etc. This is…

5-minute read
Leaving Your Comfort Zone: Why I Joined InfoTrust

Leaving Your Comfort Zone: Why I Joined InfoTrust

July 14, 2021 was the day my never-ending smiley face started after receiving an email titled, “Offer Letter and Upcoming Start! Woohoo!” I only…

5-minute read
Creating Goals in Google Analytics 4: What’s New?

Creating Goals in Google Analytics 4: What’s New?

Google Analytics, which is arguably one of the most important and widely used web and app analytics tools, saw the release of its latest…

5-minute read

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