All Articles By Chris Vaughan

4 Digital Analytics Trends for CPG & FMCG Companies to Watch in 2021

4 Digital Analytics Trends for CPG & FMCG Companies to Watch in 2021

Unless you’ve been living in a cave for the last 10 months, you likely understand the tremendous impact that the COVID-19 pandemic has had…

5 Analytics and Reporting Tactics for CPG Companies in Times of Crisis

5 Analytics and Reporting Tactics for CPG Companies in Times of Crisis

As we’ve seen over the last few weeks, when a major crisis occurs, it can have a significant negative impact on many industries. For…

How to Build a Winning Attribution Model for Non-eCommerce Brands

How to Build a Winning Attribution Model for Non-eCommerce Brands

As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…

Interviewing at InfoTrust: Polished Presentations

Interviewing at InfoTrust: Polished Presentations

Here at InfoTrust, we do things differently than most companies. It’s just one reason that we’ve been recognized time and time again as one…

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