All Articles By Mai AlOwaish

How to Improve User Experience with SessionCam and Google Optimize

How to Improve User Experience with SessionCam and Google Optimize

When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…

Understand Customer Behavior Across Platforms with App + Web Properties

Understand Customer Behavior Across Platforms with App + Web Properties

Any effective analytics strategy starts at the level of organizational business objectives. Goals are set, progress and success are determined by measuring both micro…

3 Tips for Tagging App + Web Events

3 Tips for Tagging App + Web Events

In the previous post of this App + Web series, we covered the basics of App + Web, the new Google Analytics properties that…

App + Web 101: An Intro to Google Analytics’ Newest Properties

App + Web 101: An Intro to Google Analytics’ Newest Properties

In July 2019,  Google announced the launch of their App + Web properties. This new type of measurement uses the same data schema as Google Analytics…

Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

[Editor’s note: This article is part of our Black Friday series. For a look back on our Black Friday 2019 content, begin here.] With…

Why Having a Data Layer is Critical During Black Friday Weekend

Why Having a Data Layer is Critical During Black Friday Weekend

Black Friday and Cyber Monday annually present marketers with ample eCommerce insights, as high traffic and large purchase volumes offer rich customer data for…

It’s a Great Time To Be a Woman in Technology and Analytics

It’s a Great Time To Be a Woman in Technology and Analytics

I still remember my first job as a systems engineer in a bank. I was the only woman in the entire floor of the…

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