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Chinonso Emma-Ebere

Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Businesses are transitioning from Universal Analytics to Google Analytics 4 (GA4), familiarizing themselves with its features. Clients have specific use cases for accessing data…

4-minute read
Completing the Measurement Puzzle: A Closer Look at Google Analytics 4 and Quantum Metrics

Completing the Measurement Puzzle: A Closer Look at Google Analytics 4 and Quantum Metrics

Many businesses own both Google Analytics (GA) and Quantum Metrics (QM) as part of their analytics deck. As leading analytics platforms, users can take…

4-minute read
You’ve Got App Analytics Options: Firebase Analytics vs. Non-Google Platforms

You’ve Got App Analytics Options: Firebase Analytics vs. Non-Google Platforms

Overview Mobile app analytics involves collecting user behavior data, understanding user behavior across the app, and taking action to drive retention, engagement, and conversion….

5-minute read
Customer Profiling Using Google Analytics Data – An RFM Approach

Customer Profiling Using Google Analytics Data – An RFM Approach

As an analyst at InfoTrust, a partner once asked for help building customer profiles using data from Google Analytics. They needed help with defining…

13-minute read
Introduction to Google Analytics 4

Introduction to Google Analytics 4

Google Analytics 4 provides comprehensive insights into the user journey, combining website and app experiences into a single platform. It helps businesses understand their…

7-minute read
Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…

15-minute read

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