All Articles By Hong Chen
Completing the Measurement Puzzle: A Closer Look at Google Analytics 4 and Quantum Metrics
Many businesses own both Google Analytics (GA) and Quantum Metrics (QM) as part of their analytics deck. As leading analytics platforms, users can take…
You’ve Got App Analytics Options: Firebase Analytics vs. Non-Google Platforms
Overview Mobile app analytics involves collecting user behavior data, understanding user behavior across the app, and taking action to drive retention, engagement, and conversion….
Customer Profiling Using Google Analytics Data – An RFM Approach
As an analyst at InfoTrust, a partner once asked for help building customer profiles using data from Google Analytics. They needed help with defining…
Introduction to Google Analytics 4
Google Analytics 4 (formerly App + Web properties) is the newest iteration of Google’s popular web analytics service, billed by many as the “future…
Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements
Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…
