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A client recently asked me, ‘Why is Google Analytics 4 (GA4) important? What is its value?’ This question—and its answer—are often oversimplified. When you…
Consent Mode’s primary purpose is to mitigate losing data to users who have not consented while still respecting data privacy. To mitigate data loss,…
Data Import allows you to add external data to your existing Google Analytics 4 (GA4) data. The data you can import is categorized into…
After collaborating with several of my colleagues at InfoTrust including Bryan Lamb, Head of Capabilities, Corey Chapman, Senior Tag Management Engineer, Chinonso Emma-Ebere, Tech…
The funnel report is one of the most important reports available to digital marketers. Luckily, Google Analytics 4 (GA4) has made funnel reports more…
This article reviews things you should consider before creating or modifying events. Be sure to check out the best practices section at the end…
Google Analytics 4 (GA4) allows you to create or modify events within the GA4 UI at the property level. This feature can be found…
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