InfoTrust Author Profile

Soren Koch

Søren Koch is an accomplished digital marketer and thought leader in the fields of technology and innovation. With a rich background in computer science and a passion for exploring the intersection of technology and the human experience, Soren has dedicated his career to advancing digital solutions that drive meaningful change. As a former Googler and a strategic advisor, Soren brings a wealth of knowledge in online marketing, data and privacy, and digital transformation. His insights into emerging technologies have made him a sought-after speaker and mentor in the tech community. With a focus on practical applications and real-world impact, Soren’s contributions continue to shape conversations around technology’s role in society. He is passionate about fostering collaboration and encouraging the next generation of thinkers and creators.
Is the Agency Model Dead in the Age of AI?

Is the Agency Model Dead in the Age of AI?

As AI revolutionizes digital marketing, the traditional media agency model faces an existential threat. AI-driven tools now allow advertisers to automate media buying, optimize…

5-minute read
Beyond the Audit: Scaling Global Search Success with Search Ads 360 (SA360)

Beyond the Audit: Scaling Global Search Success with Search Ads 360 (SA360)

Global advertisers know the drill: a meticulous paid search audit is crucial. But an audit alone doesn’t guarantee performance. The real challenge? Ensuring those…

5-minute read
The Future of AI-Powered Marketing in Search: How SA360’s Embedded AI Features Align with 2025 Trends

The Future of AI-Powered Marketing in Search: How SA360’s Embedded AI Features Align with 2025 Trends

The digital marketing landscape is evolving at an unprecedented pace, with AI taking center stage in shaping strategies, optimizing performance, and driving business outcomes….

5-minute read
The CMO Imperative in 2024: Embracing New Technologies to Build Trust and Personalization

The CMO Imperative in 2024: Embracing New Technologies to Build Trust and Personalization

The role of the Chief Marketing Officer (CMO) is undergoing a significant transformation in 2024. New technologies like generative AI are disrupting traditional marketing…

2-minute read

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