Get Crawl, Walk, Run in Kindle Book or Paperback Versions Today

Digital Analytics Glossary

Propensity modeling

The application of mathematical models to predict whether someone will take a particular action, such as make a purchase or sign up for an email newsletter.

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.