New Tool Alert
: Quickly audit your Google Analytics 4 setup with InfoTrust's GA4 Scorecard.
Talk To Us
Who We Are
Who We Are
InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
Learn More
Culture & Values
Client Reviews
Why We're Different
InfoTrust Foundation
What We Do
What We Do
InfoTrust is a digital analytics consulting, data governance, and technology agency that works with many of the world's best-known brands.
Learn More
Data Insights and Activation
Data Privacy, Strategy, and Governance
Google Cloud Services
Google Marketing Platform
Implementation and Integration
Privacy Services and Products
Industries
Industries
InfoTrust boasts a team of analytics specialists adept at serving various industries. Discover more about the sectors we cater to.
Retail & eCommerce
CPG & Multi-Brand
Media & Publishing
Finance, Insurance, & Crypto
Health & Fitness
Resources
Resources
Explore a wealth of knowledge at your fingertips with our curated selection of webinars, insightful articles, and downloadable resources, designed to empower and inspire.
Go to Resource Library
Books
Articles and Guides
Videos
Webinars and Events
Case Studies
Business Risk Assessment
Newsletter
Careers
Digital Analytics Glossary
B
C
D
E
F
G
P
T
B
BigQuery
C
California Consumer Privacy Act (CCPA)
Cookie
Customer data governance
Customer lifetime value (CLV)
D
Data management platform
Data privacy
E
ETL
F
Floodlight tags
G
General Data Protection Regulation (GDPR)
Google Analytics
Google Analytics 360
Google Campaign Manager
Google Cloud Platform
Google Data Studio
Google Display & Video 360
Google Marketing Platform
Google Optimize 360
Google Search Ads 360
Google Surveys 360
Google Tag Manager 360
P
Pixel
PNBD model
Propensity modeling
T
Tag
Tag Inspector
Tag management system (TMS)
Notifications