Join InfoTrust and Delve in Supporting Ukrainian Google Marketing Platform Partners

Join InfoTrust and Delve in Supporting Ukrainian Google Marketing Platform Partners
Estimated Reading Time: 3 minutes

In light of the recent events in Ukraine, the InfoTrust Foundation, in partnership with Delve, is raising funds to support employees and their families at Google Marketing Platform (GMP) Partner companies in Ukraine

“The GMP Partner ecosystem is like a community,” says InfoTrust Chief Growth Officer Michael Loban. “The annual GMP Partner Summit, hosted by Google, feels like the United Nations of enterprise platforms. We are all brought together by our desire to help businesses—and when some of our partners are in need, we want to join in and help them.”

All funds raised will go directly to GMP Partners in Ukraine (OWOX, Newage, and Admixer) and be used to support their team members during this incredibly difficult time. Life as they know it has been put on hold; with these funds, InfoTrust and Delve hope to enable Ukrainian GMP Partners to support their people even with day-to-day business heavily disrupted. This “emergency fund” can be used for things like transportation, legal support, mental health support, and general living expenses. [Note: These funds will not be used for the purchase of ammunition or other forms of weaponry.]

"I hope in the future we are all able to meet again, but more importantly, that all Partners are able to meet in a healthy and safe environment."
Michael Loban InfoTrust CMO
Michael Loban
Chief Growth Officer | InfoTrust

Both InfoTrust and Delve founders have deep roots in Ukraine and are determined to help during this difficult time.

“We may be thousands of miles away, but what is happening isn’t far from our minds and hearts,” says CEO Alex Yastrebenetsky. “This is just the right thing to do.”

Loban and Yastrebenetsky were raised in Ukraine prior to moving to the United States. Both leaders attended college in Cincinnati, Ohio. 

“We are lucky,” Loban says. “We benefit simply because of our current geography and need to lend a hand.”

To begin this initiative, the InfoTrust Foundation will contribute $10,000.

"We work with several not-for-profit organizations, and all of them are raising money for people in Ukraine these days. It’s great to have an initiative within our tight Google Marketing Platform community to help our people directly⁠—I feel blessed to have this chance, and to be able to support democracy so close to my home country of Belarus."
Anton Lipkanou | Delve
Anton Lipkanou
President & Partner | DELVE

About the InfoTrust Foundation

The InfoTrust Foundation is committed to serving a variety of local and global causes via external non-profits and establishing programs of its own. It is a registered 501(c)(3) nonprofit organization, assisting those in need.

To help support our Ukrainian partners, please consider donating today.

NOTICE TO DONORS: Donations to InfoTrust Foundation, a 501(c)(3) organization, may be deductible for income tax purposes under United States law, subject to any applicable deductibility limitations. You should consult your tax advisor before claiming a deduction for your donations to InfoTrust Foundation.

Author

  • Natalie Shawver

    Natalie Shawver is the Head of Content Marketing at InfoTrust and is a skilled and innovative marketing creative. She is responsible for guiding the direction and execution of all content-related initiatives. Drawing on her expertise in journalism and diverse experience in areas such as storytelling, video scripting, and social media, Natalie is a highly motivated individual who prides herself on her ability to meet tight deadlines. She describes herself as a passionate lover of words and thoroughly enjoys writing, editing, and generating new ideas. You can most often find her with a cup of tea and a good book in hand.

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Originally Published: March 5, 2022

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September 9, 2022
Originally published on March 5, 2022

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