InfoTrust, a leading Google Marketing Platform Consultancy and Partner, announced today that Google executive Peter Crofut will join the company as Director of Partnerships effective July 6, 2021. In this newly created role, Crofut will extend the company’s analytics expertise, service, and support for Google Marketing and Cloud solutions and services. Additionally, he will oversee InfoTrust’s strategic alliance with Google.
Based upon InfoTrust’s extraordinary growth over the past 36 months, the company has established itself as an end-to-end digital analytics consulting, data governance, and technology company with a broad range of Google partner certifications working with many of the world’s best-known brands.
“Given the impending deprecation of third-party cookies, more companies need help navigating and implementing their first-party data strategy,” Crofut says. “As Google teams navigate this journey with their customers, they need best-in-class partners to empower effective end-to-end digital marketing solutions. This role prioritizes that need so that brands and Google deliver amazing customer experiences.”
In addition to simplifying the complex, Crofut’s biggest hopes for the future of IntoTrust with its Google partnership is allowing Google and its partners to be better together, enabling the customer to more easily meet their business objectives.
With more than a decade of experience working at Google, including advising Google’s largest spenders and working in the partner ecosystem, Crofut is ready to hit the ground running.
“I’m excited to bridge the needs of Google’s teams, customers, and partners—allowing all to achieve business goals and ROI,” he says.
As Google’s former Chief Platforms Evangelist, Crofut partnered with the C-Suite of Google’s largest customers helping them to enable and drive impactful digital and marketing transformations. He is recognized as a pioneer and expert in the intersection of data analytics, cloud, and display platform technologies. Crofut’s thought leadership has been published in Forbes and Think with Google; he also guest lectures at some of the world’s top business schools.
Alex Yastrebenetsky, CEO of InfoTrust, said Crofut’s experience will help the company enhance and strengthen its partnership with Google, as well as provide fresh perspective.
“Peter’s background not only benefits us at InfoTrust, but it will in turn benefit our clients. Thanks to his knowledge of all-things Google, as well as data analytics, he will make an impact from day one. We couldn’t be more excited to have him,” Yastrebenetsky said.
InfoTrust is an end-to-end digital analytics consulting, data governance, and technology company. The company is a certified Google Marketing Platform Sales Partner and Google Cloud Partner. InfoTrust works with many of the world’s most recognizable brands. From Los Angeles to Dubai, the company specializes in online measurement architecture for multi-brand companies, breaking down silos and validating data to ensure teams have the confidence to make data-backed decisions for their businesses. The team specializes in serving three primary industries: consumer packaged goods (CPG), retail, and news and media. Above all else, InfoTrust makes brands confident about their data.