The wait is over! InfoTrust’s book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform is officially available!
Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky, Michael Loban, and contributors from the InfoTrust team (Amin Shawki, Andy Gibson, Ariel Opelt, Brad Prenger, Chris Vaughan, Kent Oldham, Lucas Long, Melanie Bowles, Pam Castricone, Tyler Blatt, and Stacey Shiring) discuss six focus areas in digital transformation, including how to choose the right platform, staff and upskill your team, and build effective processes. Readers will also learn why Google Marketing Platform dominates the industry, how elements like Google Analytics 360 and Google Optimize 360 work together, and how data governance is implemented to properly follow new privacy guidelines (such as the California Consumer Privacy Act, or CCPA).
Virtual Launch Event
During this celebratory virtual event, here’s what the InfoTrust Team covered:
- Introduction from book contributor Brad Prenger and Google Channel Partner Manager, AMER, Laurie Kyser
- Authors Alex Yastrebenetsky and Michael Loban explain why they wrote Crawl, Walk, Run with the InfoTrust team
- Michael dives into one of the key frameworks discussed in the book: the 6 “P”s of digital transformation
- Special announcement Alex about book sales and the InfoTrust Foundation
Watch the recording of this virtual launch event below.
