InfoTrust Author Profile

Michael Loban

Michael Loban is the CMO of InfoTrust, a Cincinnati-based digital analytics consulting and technology company that helps businesses analyze and improve their marketing efforts. He’s also an adjunct professor at both Xavier University and University of Cincinnati on the subjects of digital marketing and analytics. When he’s not educating others on the power of data, he’s likely running a marathon or traveling. He’s been to more countries than you have — trust us.
InfoTrust Creates New Agency Partnership Program

InfoTrust Creates New Agency Partnership Program

InfoTrust is excited to introduce a new agency partnership program to its portfolio of service offerings. With a proven track record of working with…

4-minute read
How Google Cloud’s Tools Can Help Solve Your Biggest Marketing Questions

How Google Cloud’s Tools Can Help Solve Your Biggest Marketing Questions

The phrase “the cloud” is everywhere in marketing these days, but there’s still a lot of mystery around what it actually means. When many…

6-minute read
How to Get Started with Google Cloud for Marketing

How to Get Started with Google Cloud for Marketing

Chances are, you’re no stranger to the idea of using Google Cloud. There’s a lot of conversation about cloud capabilities’ promise for improving marketing….

8-minute read
The Key to Cracking the Cookieless World Is in the Cloud, but Can You Find It?

The Key to Cracking the Cookieless World Is in the Cloud, but Can You Find It?

In the past, when a customer visited your site, looked at a product, and navigated away, even if they never explicitly identified themselves, you…

9-minute read
Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

In June, InfoTrust hosted a Durability Summit, where we discussed what it means to build a sustainable digital analytics marketing practice, considering all the…

9-minute read
Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers

Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers

InfoTrust recently hosted a Durability Summit, focusing on one of the largest changes the industry has seen in decades: major shifts in the realm…

5-minute read
How Your Organization Can Succeed in the New Digital Privacy Landscape

How Your Organization Can Succeed in the New Digital Privacy Landscape

Here at InfoTrust, we’ve been publishing a lot of content around the rapidly changing privacy landscape. Major transformations are underway, and they will have…

9-minute read
GDPR vs. CCPA: Side-by-Side Comparisons, Their Impacts, and Compliance

GDPR vs. CCPA: Side-by-Side Comparisons, Their Impacts, and Compliance

When it comes to digital privacy, everyone is talking about two sets of recent regulations: 2016’s General Data Protection Regulation (GDPR) and 2018’s California…

10-minute read
What the History of Privacy Regulations Reveals about Where We’re Headed

What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

9-minute read
How Browsers’ Consumer Privacy Changes Will Impact Your Ad ROI Measurement

How Browsers’ Consumer Privacy Changes Will Impact Your Ad ROI Measurement

Recently, Google Ad Manager ran an experiment where it disabled access to cookies for a small fraction of users to see whether ad revenues…

10-minute read
Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…

9-minute read
Build Better One-on-One Customer Relationships with 4 Lessons from Direct-to-Consumer Brands

Build Better One-on-One Customer Relationships with 4 Lessons from Direct-to-Consumer Brands

While it’s common for consumer packaged goods (CPG) companies to consider transitioning to a direct-to-consumer (D2C) model, I find that many fail to do…

8-minute read

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