All Articles By Michael Loban

With Multiple Brands Comes a Greater Responsibility for Privacy

With Multiple Brands Comes a Greater Responsibility for Privacy

With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy…

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

Larger marketing budgets and an influx of direct-to-consumer businesses mean that organizations can’t just outspend their competitors anymore—they must outsmart them to survive and…

ROI of Analytics: Explaining the Business Value of Measurement

ROI of Analytics: Explaining the Business Value of Measurement

As an industry, we take it for granted that analytics is a critical part of building and growing a successful business. With all of…

What Is It Like Presenting at Genius Network?

What Is It Like Presenting at Genius Network?

Side Note: I am fortunate to say that InfoTrust works with a number of Fortune 500 companies and the largest online retailers. We also…

Top 10 Viable Strategies to Effectively Compete With Amazon

Top 10 Viable Strategies to Effectively Compete With Amazon

“We started 90 years ago as a single store in Newark, NJ and are passionate about keeping that corner store spirit alive. Our marketing…

[Interview] Exceptional Analytics, Data Misconceptions & A Wake Up Call with Phil Harvey

[Interview] Exceptional Analytics, Data Misconceptions & A Wake Up Call with Phil Harvey

Phil Harvey is chief technology officer and a founding member of DataShaka, a London (UK) based data technology start-up, offering a new kind of…

[Interview] Part-Time CMO, the Power Triangle and the Future of HR with Alan See

[Interview] Part-Time CMO, the Power Triangle and the Future of HR with Alan See

Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC.  He has been voted the American Marketing Association “Marketer of the Year”…

[Interview] Influencer Marketing, Personal Branding and KPIs Revealed with Mel Carson

[Interview] Influencer Marketing, Personal Branding and KPIs Revealed with Mel Carson

Mel Carson is Founder, CEO & Principal Strategy Consultant at Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of…

[Interview] Machine Intelligence and Machine + Human Hybrids with Ry Walker

[Interview] Machine Intelligence and Machine + Human Hybrids with Ry Walker

Ry Walker, Co-Founder and CEO at Astronomer, helps organizations achieve their data-driven initiatives by providing a platform that allows “citizen developers” to easily create…

[Interview] Innovative Healthcare Analytics with Dr. Hyde and Dr. Dewan

[Interview] Innovative Healthcare Analytics with Dr. Hyde and Dr. Dewan

Dr. Peter DeWan, PhD. is the VP of Research & Development at Decision Resources Group where he manages data scientists and analysts as well as extracts…

[Interview] Artificial Intelligence Personal Assistants & AI Emerging Trends with Dennis Mortensen

[Interview] Artificial Intelligence Personal Assistants & AI Emerging Trends with Dennis Mortensen

Dennis is the CEO and Founder of x.ai. He’s a pioneer and expert in the analytics, optimization and big data space and has been…

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