All Articles By Michael Loban

How Google Cloud’s Tools Can Help Solve Your Biggest Marketing Questions

How Google Cloud’s Tools Can Help Solve Your Biggest Marketing Questions

The phrase “the cloud” is everywhere in marketing these days, but there’s still a lot of mystery around what it actually means. When many…

How to Get Started with Google Cloud for Marketing

How to Get Started with Google Cloud for Marketing

Chances are, you’re no stranger to the idea of using Google Cloud. There’s a lot of conversation about cloud capabilities’ promise for improving marketing….

The Key to Cracking the Cookieless World Is in the Cloud, but Can You Find It?

The Key to Cracking the Cookieless World Is in the Cloud, but Can You Find It?

In the past, when a customer visited your site, looked at a product, and navigated away, even if they never explicitly identified themselves, you…

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

In June, InfoTrust hosted a Durability Summit, where we discussed what it means to build a sustainable digital analytics marketing practice, considering all the…

Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers

Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers

InfoTrust recently hosted a Durability Summit, focusing on one of the largest changes the industry has seen in decades: major shifts in the realm…

What Should Your Organization Be Doing to Succeed in the New Digital Privacy Landscape?

What Should Your Organization Be Doing to Succeed in the New Digital Privacy Landscape?

Here at InfoTrust, we’ve been publishing a lot of content around the rapidly changing privacy landscape. Major transformations are underway, and they will have…

Side-by-Side Comparison of GDPR and CCPA—and Their Impacts

Side-by-Side Comparison of GDPR and CCPA—and Their Impacts

When it comes to digital privacy, everyone is talking about two sets of recent regulations: 2016’s General Data Protection Regulation (GDPR) and 2018’s California…

What the History of Privacy Regulations Reveals about Where We’re Headed

What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

How Browsers’ Consumer Privacy Changes Will Impact Your Ad ROI Measurement

How Browsers’ Consumer Privacy Changes Will Impact Your Ad ROI Measurement

Recently, Google Ad Manager ran an experiment where it disabled access to cookies for a small fraction of users to see whether ad revenues…

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…

Build Better One-on-One Customer Relationships with 4 Lessons from Direct-to-Consumer Brands

Build Better One-on-One Customer Relationships with 4 Lessons from Direct-to-Consumer Brands

While it’s common for consumer packaged goods (CPG) companies to consider transitioning to a direct-to-consumer (D2C) model, I find that many fail to do…

How to Measure the Long-Term Value of Holiday Campaigns

How to Measure the Long-Term Value of Holiday Campaigns

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…

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