All Articles By Michael Loban

Build Better One-on-One Customer Relationships with 4 Lessons from Direct-to-Consumer Brands

Build Better One-on-One Customer Relationships with 4 Lessons from Direct-to-Consumer Brands

While it’s common for consumer packaged goods (CPG) companies to consider transitioning to a direct-to-consumer (D2C) model, I find that many fail to do…

How to Measure the Long-Term Value of Holiday Campaigns

How to Measure the Long-Term Value of Holiday Campaigns

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…

Why You Should Think About Privacy Regulations as a Selling Point, Not a Liability

Why You Should Think About Privacy Regulations as a Selling Point, Not a Liability

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on…

What Your Company Needs to Know About Consumer Privacy

What Your Company Needs to Know About Consumer Privacy

[The following is adapted from Crawl, Walk, Run: Advancing Analytics Maturity Google Platform.] Not long ago, the area of consumer privacy looked more like…

2020 Survey: The State of Digital Analytics During a Pandemic

2020 Survey: The State of Digital Analytics During a Pandemic

Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…

Planning for a Post-COVID-19 World: The Fight For Consumer Habits

Planning for a Post-COVID-19 World: The Fight For Consumer Habits

I’ve been a loyal gym member for almost 10 years. When I’m not traveling, I’m in the gym 5-6 times a week. The facilities…

Working Remote? Beware of Data Visualization Risks

Working Remote? Beware of Data Visualization Risks

I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…

With Multiple Brands Comes a Greater Responsibility for Privacy

With Multiple Brands Comes a Greater Responsibility for Privacy

With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy…

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

Larger marketing budgets and an influx of direct-to-consumer businesses mean that organizations can’t just outspend their competitors anymore—they must outsmart them to survive and…

ROI of Analytics: Explaining the Business Value of Measurement

ROI of Analytics: Explaining the Business Value of Measurement

As an industry, we take it for granted that analytics is a critical part of building and growing a successful business. With all of…

What Is It Like Presenting at Genius Network?

What Is It Like Presenting at Genius Network?

Side Note: I am fortunate to say that InfoTrust works with a number of Fortune 500 companies and the largest online retailers. We also…

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