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The Google Marketing Platform brings together advertising and analytics to help your enterprise make quality customer connections, surface deeper insights, and drive better marketing results.
It’s likely you have some familiarity with one product (Google Analytics or Analytics 360) within the Google Marketing Platform, but may be unaware of all seven solutions available. In this webinar, InfoTrust Head of Growth and Strategy Amin Shawki will join Lead Analytics Consultant Ariel Opelt to take a foundational look at each of the seven products.
By watching this webinar, you will better understand:
- What products are available within the Google Marketing Platform
- Which products can help your organization’s marketing team now
- Which products may not be a fit for your team at this moment, but are worth future consideration
- Key differences between the basic (free) and 360 (enterprise-level) versions of some products
- How to work with a certified Google Marketing Platform Sales Partner
Learn more about each of the following in the Google Marketing Platform:
- Google Analytics and Analytics 360
- Display & Video 360
- Data Studio
- Optimize and Optimize 360
- Search Ads 360
- Surveys and Surveys 360
- Tag Manager and Tag Manager 360