Who We Are
InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Alex Yastrebenetsky is a founder (and CEO) of InfoTrust. Known as "The Brain" (Pinky and the Brain) around the office, he enjoys traveling with his wife and young children.
Google Analytics 4 (GA4) is embracing the power of machine learning by incorporating predictive analytics within the platform so that you can use your…
So you’ve created your Google Analytics 4 (GA4) properties, created your data stream(s), and followed all the necessary steps to configure your property. Now…
AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…
Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…
The digital analytics industry is going through seismic shifts, and it is important for CPG organizations to stay abreast of the changes and stay…
In the dynamic landscape of digital marketing, data is supreme. Understanding user behavior, preferences, and interactions on your website is crucial for making informed…
As VP of Partnerships at InfoTrust, I’ve had the opportunity to talk with hundreds of decision-makers about their interest in upgrading to Google Analytics…
Consent Mode in Google Analytics 4 (GA4) is a helpful tool for website owners to respect user privacy preferences when it comes to tracking…
App install attribution in Google Analytics for Firebase (GA4) is a feature that helps you understand how users discover and install your app. It…
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