5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…

5 Analytics and Reporting Tactics for CPG Companies in Times of Crisis

5 Analytics and Reporting Tactics for CPG Companies in Times of Crisis

As we’ve seen over the last few weeks, when a major crisis occurs, it can have a significant negative impact on many industries. For…

Working Remote? Beware of Data Visualization Risks

Working Remote? Beware of Data Visualization Risks

I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…

5 Analytics Tactics the Travel and Hospitality Industries Can Implement in Challenging Times

5 Analytics Tactics the Travel and Hospitality Industries Can Implement in Challenging Times

In recent weeks, as health concerns are creating an impact on many aspects of our daily lives, a number of businesses and industries are…

Common Causes of Digital Analytics Discrepancies

Common Causes of Digital Analytics Discrepancies

A common frustration among marketers and digital analysts when using multiple analytics platforms is the existence of data discrepancies. Due to these inconsistencies, it…

3 Digital Analytics Trends for Retailers to Watch in 2020

3 Digital Analytics Trends for Retailers to Watch in 2020

“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…

3 Tips for Tagging App + Web Events

3 Tips for Tagging App + Web Events

In the previous post of this App + Web series, we covered the basics of App + Web, the new Google Analytics properties that…

3 Tips for Getting Started with Digital Analytics

3 Tips for Getting Started with Digital Analytics

As consumer buying habits and product/service research continue to move online, the need to develop and maintain a strong digital strategy is a must….

Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?

Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?

When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…

App + Web 101: An Intro to Google Analytics’ Newest Properties

App + Web 101: An Intro to Google Analytics’ Newest Properties

In July 2019,  Google announced the launch of their App + Web properties. This new type of measurement uses the same data schema as Google Analytics…

Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

[Editor’s note: This article is part of our Black Friday series. For a look back on our Black Friday 2019 content, begin here.] With…

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