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You’ve Got App Analytics Options: Firebase Analytics vs. Non-Google Platforms

You’ve Got App Analytics Options: Firebase Analytics vs. Non-Google Platforms

Overview Mobile app analytics involves collecting user behavior data, understanding user behavior across the app, and taking action to drive retention, engagement, and conversion….

Tagging & Testing Events in Google Analytics 4: Make the Most of Your Data

Tagging & Testing Events in Google Analytics 4: Make the Most of Your Data

In our previous post, we looked at translating your events from a Universal Analytics (UA) nomenclature to Google Analytics 4’s (GA4) event-based nomenclature. In…

4 Advanced Analysis Use Cases to Make Your Organization More Data Driven

4 Advanced Analysis Use Cases to Make Your Organization More Data Driven

Step beyond what’s included in the analytics user interface (UI) and get started with some advanced analysis. While analytics UIs provide a lot of…

Turbocharge Your Google Analytics Setup through the Power of Google APIs

Turbocharge Your Google Analytics Setup through the Power of Google APIs

Managing your organization’s Google Analytics (GA) setup is relatively easy through Google’s intuitively designed web application for GA. However, this is not quite the…

How to Send Data to Google Analytics from Multiple Platforms: Get the Technical Details

How to Send Data to Google Analytics from Multiple Platforms: Get the Technical Details

It’s great that Google Analytics (GA) allows us to track many of our different web platforms, but for a lot of businesses those aren’t…

Learn the Language: Translating Your Events from GA4

Learn the Language: Translating Your Events from GA4

In our previous blog post, we laid out the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), with events now becoming the…

Server-Side Sans GTM: You’ve Got Options

Server-Side Sans GTM: You’ve Got Options

When Google releases a new product, there is always an inevitable amount of hype—and server-side GTM (Google Tag Manager) has been no exception. As…

Win the Holiday Season with Data-Driven Decisions

Win the Holiday Season with Data-Driven Decisions

With the holiday season approaching and the increasing shifts in shopping patterns amidst the continued pandemic, what are your teams doing to prepare and…

The Shift from UA to GA4:  Everything Is an Event

The Shift from UA to GA4: Everything Is an Event

As Google Analytics makes the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), there will be a fundamental change in how data…

3 Queries to Get Started with GA4 in BigQuery

3 Queries to Get Started with GA4 in BigQuery

As Google Analytics rolls out GA4, many companies are exploring how the analytics data will appear in BigQuery. BigQuery offers the ability to write…

Clean Your Data Like a Sleuth Detective

Clean Your Data Like a Sleuth Detective

Audit, clean, rinse, repeat. Sometimes it feels like all we do is look at data and optimize scrub-scrub in an obsessive-compulsive fashion. “Just one…

Looker vs Microsoft Power BI: What’s the Difference?

Looker vs Microsoft Power BI: What’s the Difference?

The business intelligence landscape has been known to be a competitive field, especially with its growth in recent years. Deciding on which tool to…

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