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Meta has recently released a partner integration for Google Analytics (GA). Via this integration, advertisers are able to pull reporting data from GA directly…
The digital marketing landscape is in a state of constant, rapid evolution, demanding more than just raw data—it requires actionable intelligence. As attaining these…
When someone says “I don’t trust my data” they are, in essence, questioning its quality. Even minor inconsistencies can raise concerns for data analysts—and…
Data analytics has become a cornerstone in transforming the healthcare industry, offering numerous advantages that enhance patient care, operational efficiency, and strategic decision-making. By…
Transferring your Google Analytics 360 (GA360) license to a new reseller partner from an existing partner or away from a Google direct license can…
Google Analytics 360 (GA360) offers advanced capabilities beyond the free version of Google Analytics, empowering organizations to enhance data accuracy, scale insights, and make…
A client recently asked me, ‘Why is Google Analytics 4 (GA4) important? What is its value?’ This question—and its answer—are often oversimplified. When you…
Server-side tag management is a recommended step when focusing on privacy and ownership of your data. Server-side tagging can be a bit complex. However,…
As you explore your data in Google Analytics 4 (GA4), you may encounter the need to view and slice your data in more advanced…
Benchmarking has been a long-anticipated feature since the release of the new Google Analytics. Many of my clients were asking for it—and now it’s…
While the standard reporting features of Google Analytics 4 (GA4) cover a wide range of business use cases, every business has a unique set…
As marketers and analysts look to Google Analytics 4 (GA4) for insights about how users are arriving to their sites, many find themselves befuddled…
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