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The Key to Cracking the Cookieless World Is in the Cloud, but Can You Find It?

The Key to Cracking the Cookieless World Is in the Cloud, but Can You Find It?

In the past, when a customer visited your site, looked at a product, and navigated away, even if they never explicitly identified themselves, you…

Back to the Basics: Google Analytics 4

Back to the Basics: Google Analytics 4

Google Analytics 4, GA4, and Google App + Web: With different terms being thrown around regarding Google Analytics’ latest update, what it can do,…

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

In June, InfoTrust hosted a Durability Summit, where we discussed what it means to build a sustainable digital analytics marketing practice, considering all the…

How Advertisers Should Plan for Activation in a Reduced Cookie World

How Advertisers Should Plan for Activation in a Reduced Cookie World

By now, you’ve likely heard Google Chrome will be removing the ability to use third-party cookies in 2022. Safari and Firefox have already removed…

How Does Google Data Studio Compare to Looker?

How Does Google Data Studio Compare to Looker?

Google Data Studio is a fairly prevalent tool for organizations using the Google marketing and analytics stack. Not only is Data Studio simple, free…

The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide team that served 12 million customers and more…

What are the Differences Between a GA4 Configuration Tag and a Settings Variable?

What are the Differences Between a GA4 Configuration Tag and a Settings Variable?

Universal Analytics (UA) was released in 2012. Nearly a decade later, Google launched the most significant analytics platform upgrade in that span with the…

Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape

Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape

Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…

5 Key Benefits of Using BigQuery ML Clustering

5 Key Benefits of Using BigQuery ML Clustering

With the increase in U.S. data privacy laws and a cookieless world on the horizon, augmenting marketing strategies with first-party data is more important…

Understanding the Ins and Outs of Looker: An Introduction to the Platform

Understanding the Ins and Outs of Looker: An Introduction to the Platform

If you are evaluating your Business Intelligence (BI) platform or are curious about what else exists, there’s no shortage of platforms to choose from….

How to Make the Best Dashboards for Your Business Using Wireframes

How to Make the Best Dashboards for Your Business Using Wireframes

Having a strong analytics platform is critical to enhance and maintain an online presence for your business. However, it’s not just about having a…

Getting Started with Tableau

Getting Started with Tableau

Tableau, a data analysis and visualization tool, was founded in 2003 and acquired by Salesforce Inc. in 2019. It gained a lot of popularity…

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