3 Tips for Tagging App + Web Events

3 Tips for Tagging App + Web Events

In the previous post of this App + Web series, we covered the basics of App + Web, the new Google Analytics properties that…

3 Tips for Getting Started with Digital Analytics

3 Tips for Getting Started with Digital Analytics

As consumer buying habits and product/service research continue to move online, the need to develop and maintain a strong digital strategy is a must….

Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?

Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?

When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…

App + Web 101: An Intro to Google Analytics’ Newest Properties

App + Web 101: An Intro to Google Analytics’ Newest Properties

In July 2019,  Google announced the launch of their App + Web properties. This new type of measurement uses the same data schema as Google Analytics…

Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

[Editor’s note: This article is part of our Black Friday series. For a look back on our Black Friday 2019 content, begin here.] With…

The Most Useful Google Analytics Reports and Dashboards for Black Friday

The Most Useful Google Analytics Reports and Dashboards for Black Friday

With the holiday season rapidly approaching, Black Friday weekend is just around the corner. Recently, we asked if your digital analytics team is ready…

Get to Know All the Products in the Google Marketing Platform

Get to Know All the Products in the Google Marketing Platform

While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…

Tips for Building an Effective Analytics Dashboard

Tips for Building an Effective Analytics Dashboard

Building an effective dashboard is tough work. I find most clients struggle when trying to build a dashboard internally due to a lack of…

Why Having a Data Layer is Critical During Black Friday Weekend

Why Having a Data Layer is Critical During Black Friday Weekend

Black Friday and Cyber Monday annually present marketers with ample eCommerce insights, as high traffic and large purchase volumes offer rich customer data for…

Are You Getting the Most Out of Your Google Analytics 360 Partner?

Are You Getting the Most Out of Your Google Analytics 360 Partner?

At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a…

See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

You’ve likely seen the abbreviation for Intelligent Tracking Prevention, ITP, strewn across the headlines of tech and marketing blogs over the past year. The…

Black Friday Is Coming — Is Your Digital Analytics Team Ready?

Black Friday Is Coming — Is Your Digital Analytics Team Ready?

Though summer’s not yet over, major retail organizations around the globe are already developing strategic marketing plans for that oh-so-special day of the fiscal…

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