What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…
As we’ve seen over the last few weeks, when a major crisis occurs, it can have a significant negative impact on many industries. For…
I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…
In recent weeks, as health concerns are creating an impact on many aspects of our daily lives, a number of businesses and industries are…
A common frustration among marketers and digital analysts when using multiple analytics platforms is the existence of data discrepancies. Due to these inconsistencies, it…
“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…
Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…
In the previous post of this App + Web series, we covered the basics of App + Web, the new Google Analytics properties that…
As consumer buying habits and product/service research continue to move online, the need to develop and maintain a strong digital strategy is a must….
When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…
In July 2019, Google announced the launch of their App + Web properties. This new type of measurement uses the same data schema as Google Analytics…
[Editor’s note: This article is part of our Black Friday series. For a look back on our Black Friday 2019 content, begin here.] With…
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