Are You Getting the Most Out of Your Google Analytics 360 Partner?

Are You Getting the Most Out of Your Google Analytics 360 Partner?

At InfoTrust, we are extremely proud as an organization to be a Google Analytics Certified Partner and Google Analytics 360 Sales Partner. It’s a…

See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

You’ve likely seen the abbreviation for Intelligent Tracking Prevention, ITP, strewn across the headlines of tech and marketing blogs over the past year. The…

Black Friday Is Coming — Is Your Digital Analytics Team Ready?

Black Friday Is Coming — Is Your Digital Analytics Team Ready?

Though summer’s not yet over, major retail organizations around the globe are already developing strategic marketing plans for that oh-so-special day of the fiscal…

It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business

It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business

Is your business ready for the changes coming to Google’s data measurement infrastructure? You probably rely on Google Analytics as a marvelous tool to…

How ITP May Impact Your Analytics (Plus a Solution for Measurement)

How ITP May Impact Your Analytics (Plus a Solution for Measurement)

Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…

Use Advanced Cohort Analysis in Google Analytics to Better Understand Your Customers

Use Advanced Cohort Analysis in Google Analytics to Better Understand Your Customers

Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…

How To Make an  Enterprise Analytics Tool Really Worth the Investment

How To Make an Enterprise Analytics Tool Really Worth the Investment

I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….

How to Build a Winning Attribution Model for Non-eCommerce Brands

How to Build a Winning Attribution Model for Non-eCommerce Brands

As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…

Data Concepts and How They Apply to BigQuery

Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

5 Things to Know Before Getting Started with Google Campaign Manager

5 Things to Know Before Getting Started with Google Campaign Manager

Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…

With Multiple Brands Comes a Greater Responsibility for Privacy

With Multiple Brands Comes a Greater Responsibility for Privacy

With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…

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