Who We Are
InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Alex Yastrebenetsky is a founder (and CEO) of InfoTrust. Known as "The Brain" (Pinky and the Brain) around the office, he enjoys traveling with his wife and young children.
Google Analytics 4 (GA4) is embracing the power of machine learning by incorporating predictive analytics within the platform so that you can use your…
Consent Mode in Google Analytics 4 (GA4) is a helpful tool for website owners to respect user privacy preferences when it comes to tracking…
Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…
All Google Analytics 4 (GA4) property owners can now enable ‌data export to BigQuery and start to utilize the raw event data collected on…
So you’ve created your Google Analytics 4 (GA4) properties, created your data stream(s), and followed all the necessary steps to configure your property. Now…
App install attribution in Google Analytics for Firebase (GA4) is a feature that helps you understand how users discover and install your app. It…
In the dynamic landscape of digital marketing, understanding the customer journey is crucial for optimizing strategies and maximizing ROI. Google Analytics 4 (GA4) introduces…
Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…
AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…
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