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Anirudh Kulkarni

Unveiling the Mysteries of Google Tag: 10 Things You Need to Know

Unveiling the Mysteries of Google Tag: 10 Things You Need to Know

If you’ve recently stepped into the realm of Google Analytics 4 (GA4) and are scratching your head about the new kid on the block—Google…

4-minute read
Google Analytics 4 Automigration Essentials

Google Analytics 4 Automigration Essentials

Introduction: Universal Analytics 360 Sunset Ladies and gentlemen, marketers, and data enthusiasts, the digital world is evolving faster than a cheetah on caffeine, and…

5-minute read
Understanding Google Analytics 4 Account Architecture for Beginners

Understanding Google Analytics 4 Account Architecture for Beginners

InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident data-driven decisions. We believe in making a positive change in…

3-minute read
Maximizing Data Accuracy: How to Implement Referral Exclusion in Google Analytics 4

Maximizing Data Accuracy: How to Implement Referral Exclusion in Google Analytics 4

Introduction In the world of digital analytics, accurate and reliable data is crucial for understanding user behavior, optimizing marketing strategies, and driving business growth. …

4-minute read
Basics of Custom Dimensions and Metrics in Google Analytics 4

Basics of Custom Dimensions and Metrics in Google Analytics 4

When it comes to Google Analytics 4 (GA4), custom dimensions and metrics are like the spice in your favorite dish. They add that extra…

4-minute read
Overview of Audiences in Google Analytics 4

Overview of Audiences in Google Analytics 4

As a website owner or digital marketer, it’s crucial to understand your website visitors’ behavior to make informed decisions. That’s where audience overview in…

3-minute read
How to Find Pages, Events, and Channel Information in Google Analytics 4

How to Find Pages, Events, and Channel Information in Google Analytics 4

So you’ve heard that Universal Analytics (UA) is sunsetting by July 2023 and you’ve managed to get your tracking in place for Google Analytics…

6-minute read

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