InfoTrust Author Profile

Andrew Witherow

Andrew Witherow is a Lead of Enterprise Technology and Consulting on the Health and Fitness Team. IAs part of his job, he aids companies in overcoming healthcare obstacles and has a strong interest in teaching both clients and colleagues about technical setups for gathering data across various systems. In his free time, Andrew loves to travel the world and as a Florida resident, is likely spending his weekend on a boat in the Gulf of Mexico.
HIPAA Legislation: What Impact Does This Have on Your Analytics Platforms?

HIPAA Legislation: What Impact Does This Have on Your Analytics Platforms?

If you are a healthcare organization operating in the United States, you are likely aware of the significant increase in the focus on the…

9-minute read
Mobile App Analytics: Why It’s a Must for the Health & Fitness Industry

Mobile App Analytics: Why It’s a Must for the Health & Fitness Industry

It’s no secret that we spend a lot of time on our smartphones. Whether it’s scrolling through social media accounts, checking emails, or even…

7-minute read
Audience Comparison Review: Google Analytics Audiences vs. Adobe

Audience Comparison Review: Google Analytics Audiences vs. Adobe

Having the ability to build out audiences to leverage for your paid marketing efforts is one of the most valuable features of a digital…

4-minute read
How to Get Started with AdWords for Small to Medium Size Businesses

How to Get Started with AdWords for Small to Medium Size Businesses

If you are a small or medium-sized business, chances are you have thought about running an AdWords campaign. Getting started with this strategy can…

5-minute read
Why InfoTrust Employees Have Flexible Schedules & Option to Work Remote

Why InfoTrust Employees Have Flexible Schedules & Option to Work Remote

As time goes on, it seems that it’s becoming a lot more common for businesses to allow employees to have flexible work schedules as…

3-minute read
Google Optimize Now Available For All To Use

Google Optimize Now Available For All To Use

If you’re a digital marketer, chances are that you have heard of an A/B testing tool that Google launched called “Google Optimize”.  Over the…

2-minute read
Google Analytics Rolls Out Changes to Interface Navigation

Google Analytics Rolls Out Changes to Interface Navigation

If you use Google Analytics as much as we do at InfoTrust, you most likely have noticed that the interface has recently went through…

2-minute read
InfoTrust Gives Back to Local Veterans for Q3 Service Initiative

InfoTrust Gives Back to Local Veterans for Q3 Service Initiative

One of the first things I learned when I joined the InfoTrust team is that we take advantage of every opportunity we have to…

3-minute read
Data-Driven Search Engine Marketing for Beginners

Data-Driven Search Engine Marketing for Beginners

Search Engine Marketing (SEM) can be a difficult strategy to justify for a business. If you happen to be a company with a tight…

6-minute read

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