InfoTrust Author Profile

Madison Ashley

My Transformative Experience at the Leadership for Professional Women of Color Conference

My Transformative Experience at the Leadership for Professional Women of Color Conference

Working in the corporate world, there are few instances when you walk into a room and know that everyone in that room sees you…

6-minute read
How to Responsibly Use Analytics in Healthcare Marketing

How to Responsibly Use Analytics in Healthcare Marketing

The landscape of internet privacy is ever-evolving, especially within the last 3-4 years. As we saw with the GDPR regulations and CCPA, privacy is…

4-minute read
How Data Maturity Can Cultivate a Data-Driven Culture

How Data Maturity Can Cultivate a Data-Driven Culture

Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…

4-minute read
Innovation and Inclusion: Insights from Black Tech Week

Innovation and Inclusion: Insights from Black Tech Week

This summer, I attended Black Tech Week in Cincinnati, Ohio presented by Lightship Capital. The mission is to bring together people from many different…

4-minute read
Event Tracking in Google Analytics 4: How to Set Up & Optimize Your Data

Event Tracking in Google Analytics 4: How to Set Up & Optimize Your Data

There are a few out-of-the-box events that Google Analytics 4 (GA4) tracks but custom events require a bit more configuration. GA4 events are freeform…

8-minute read
Recreating Core Universal Analytics Reports in Google Analytics 4: Top Behavior Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Behavior Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

6-minute read

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