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Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…
This summer, I attended Black Tech Week in Cincinnati, Ohio presented by Lightship Capital. The mission is to bring together people from many different…
There are a few out-of-the-box events that Google Analytics 4 (GA4) tracks but custom events require a bit more configuration. GA4 events are freeform…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
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