We’re excited to announce an upcoming series of webinars specifically for the News and Media industries! Presented by Andy Gibson, Head of News & Media Vertical, this two-part series will leave you feeling ready to track behavior and measure performance across your various owned platforms.
In our Web & App Measurement for News & Media Companies webinar, on August 24th at 12pm EDT, we’ll discuss the processes you’ll need to identify, document and track important measurements for your organization. From creating measurement and tracking plans to high-level reporting, Andy’s got you covered.
On September 14th at 12pm EDT, our Google Analytics 360 & DoubleClick for Publishers (DFP) webinar will delve into benefits, use cases and discuss how to get started with DFP.
Each hour-long webinar includes a wrap-up Q&A with Andy, so you can have your burning analytics questions answered!