InfoTrust Web Analytics Resources

Estimated Reading Time: 2 minutes

A few days ago I started to organize all of our Analytics training resources and as a result I’ve created the first article in the InfoTrust Web Analytics Resources Series.

Books:

Avinash Kaushik  “Web Analytics: An Hour a Day” and “Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Brian Clifton  Advanced Web Metrics with Google Analytics , Third Edition

Tim Ash Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition

Bryan Eisenberg Always Be Testing

Eric T. Peterson “Web Analytics Demystified” is now available for free  http://www.webanalyticsdemystified.com/content/books.asp

Video Training Resources:

Conversion University from Google Analytics Team http://www.google.com/analytics/iq.html

Google Analytics YouTube Channel http://www.youtube.com/user/googleanalytics

Google Analytics Training from Justin Cutroni (AppSumo) http://www.appsumo.com/google-analytics-video-premium/?rf=srch

Online Resources:

Google Analytics Online Help  http://support.google.com/analytics/?hl=en

Google Adwords Learning Center https://support.google.com/adwords/certification/bin/static.py?hl=en&page=examstudy.cs This section provides a tremendous amount of resources about Web Marketing, including Analytics

Blogs:

Google Analytics Team Blog http://analytics.blogspot.com/

Avinash Kaushik Blog  http://www.kaushik.net/avinash/

Luna Metrics http://www.lunametrics.com/blog/

Marketing Experiments http://www.marketingexperiments.com/blog/category/analytics-testing

Google Webmaster http://googlewebmastercentral.blogspot.com/

Justin Cutroni Blog http://cutroni.com/blog/

Eisenberg Brothers Blog http://www.bryaneisenberg.com/

Brian Clifton Blog: http://www.advanced-web-metrics.com/blog/

ROI Revolution: http://www.roirevolution.com/blog/

Free Tools:

Excellent setup checklist  http://www.google.com/analytics/learn/setupchecklist.html

Google Analytics URL Builder http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578

Google Analytics Configuration Tool http://gaconfig.com/

Google Analytics Debugger (Browser Plugin) https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna

Ghostery http://www.ghostery.com/

Web Analytics Solution Profiler https://addons.mozilla.org/en-US/firefox/addon/web-analytics-solution-profile/?src=search

Firebug plugin:

Troubleshooting the tracking code https://developers.google.com/analytics/resources/articles/gaTrackingTroubleshooting

Google Blog – Analytics Pro’s Tools of Trade http://analytics.blogspot.com/2009/04/analytics-pros-tools-of-trade.html

 

For more information or if you have any questions please feel free to contact me: alex@infotrustllc.com

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Article written by Alex Yastrebenetsky
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Last Updated: June 19, 2012

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