Our very own Michael Loban will be one of the speakers at the Inbound Marketing Summit (IMS) 2013. This event takes place in the Altman Building in New York City on April 3-4 and attracts marketers, executives, and PR representatives from companies such as eBay, American Express and Xerox. Other persons represented at the Summit are bloggers, media personalities, and digital media experts. In the past, the IMS has been extremely successful – The 2012 Summit in Boston actually began to trend globally! With a wide array of 12 sponsors, including SEOmoz and SAP, this event will be a “marketing revolution”.
A multitude of events are offered at the Summit, with topics ranging from discovering how to create a strategic marketing plan to delving into the most up to date content marketing research. Case studies, demos and multimedia exercises will all be implemented in order to help the attendees put their business plans into action.
Michael will be on the Future of Advertising expert panel with Rick Bakas (Bakas Media), Peter Dycus (Switch), and Catherine Schenquerman (JetBlue Airways) on April 3 providing advice and answering questions pertaining to the future of advertising in the marketing world (think analytics will be involved?). If you’d like to learn more about this event, click the link below.
