Marketing Analytics Resources During COVID-19 Crisis
InfoTrust Named a Cincinnati Best Place to Work Finalist

InfoTrust Named a Cincinnati Best Place to Work Finalist

At InfoTrust, we strive daily to be the best place to work. Our dedication to the company’s core values—as well as our family-oriented culture—push…

Leveraging the Rise of ROPO Shoppers

Leveraging the Rise of ROPO Shoppers

In this age of the hyperconnected customer, information search and convenience are the ultimate currencies. Customers today are actively seeking ways to gain more…

How to Improve Efficiency with Customized Web Apps

How to Improve Efficiency with Customized Web Apps

Think about some of your most time-consuming tasks that are performed by many employees in your business. Wouldn’t it be great if you can…

Getting Started with App + Web Reporting

Getting Started with App + Web Reporting

It is nearly impossible to capture insights from your customer’s behavior if one person’s journey is split across the devices they have. It’s similarly…

How To Make Your Media Dollars Work Harder in 2020

How To Make Your Media Dollars Work Harder in 2020

Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…

Getting Started in Google Data Studio

Getting Started in Google Data Studio

With the Google Marketing Platform, you can create stunning dashboards using Data Studio. Data Studio enables teams to easily create dashboards in order to…

2020 Survey: The State of Digital Analytics During a Pandemic

2020 Survey: The State of Digital Analytics During a Pandemic

Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…

Native Google Analytics 360 Advertising Integrations and Their Benefits

Native Google Analytics 360 Advertising Integrations and Their Benefits

If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…

InfoTrust Extends No-Layoffs Pledge Through Oct. 1

InfoTrust Extends No-Layoffs Pledge Through Oct. 1

BLUE ASH, OHIO — On April 12, 2020, CEO Alex Yastrebenetsky announced that InfoTrust would be making a “No-Layoff Pledge” to its team members….

How to Create First-Party Audiences in Campaign Manager

How to Create First-Party Audiences in Campaign Manager

As technology evolves, conversations around first-party data are becoming more and more common. Soon buying customer data or using third-party data sources for advertising…

How to Improve User Experience with SessionCam and Google Optimize

How to Improve User Experience with SessionCam and Google Optimize

When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…

5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

“Never waste the opportunity offered by a good crisis.” – Niccolò Machiavelli This crisis presents us with an opportunity to pool our collective knowledge…

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