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Preparing for the 2021 Holiday Season with Predictive Analysis

Preparing for the 2021 Holiday Season with Predictive Analysis

For many of our B2C clients at InfoTrust, the holiday season can make or break their performance for the year. For this reason, it…

Getting Started with Audience Targeting Using Google Analytics Data

Getting Started with Audience Targeting Using Google Analytics Data

Intro As a marketer with access to Google Analytics (GA), there are several ways to get value from analytics, e.g. you could focus on…

Privacy-Centric Marketing Strategy: Steps to Take Before 2022

Privacy-Centric Marketing Strategy: Steps to Take Before 2022

The amount of information, proposed solutions, and recommendations being thrown around in response to the “cookieless future” is overwhelming. Between new identity solutions in…

I Just Connected Google Analytics to BigQuery—Now What?

I Just Connected Google Analytics to BigQuery—Now What?

Intro One of the key steps in an organization’s journey to greater digital analytics maturity is connecting its Google Analytics (GA) to BigQuery (BQ)….

Getting Started with BigQuery for Marketers

Getting Started with BigQuery for Marketers

Intro For many marketers, their first exposure to Google BigQuery (BQ) is through the integration with Google Analytics (GA). In addition to providing ownership…

Small Changes, Big Impact: What You Need to Know from the 2021 CPG & Multi-Brand Digital Analytics Virtual Summit

Small Changes, Big Impact: What You Need to Know from the 2021 CPG & Multi-Brand Digital Analytics Virtual Summit

Amidst the ever-changing marketing landscape, it is crucial to have a durable strategy and response. During our recent virtual summit, we focused on MarTech…

InfoTrust NPS Ranking Continues to Increase: October 2021 Update

InfoTrust NPS Ranking Continues to Increase: October 2021 Update

According to fortune.com, “At least two-thirds of the Fortune 1000 use the Net Promoter Score, including most or all of the financial service companies,…

How Google Cloud’s Tools Can Help Solve Your Biggest Marketing Questions

How Google Cloud’s Tools Can Help Solve Your Biggest Marketing Questions

The phrase “the cloud” is everywhere in marketing these days, but there’s still a lot of mystery around what it actually means. When many…

How to Get Started with Google Cloud for Marketing

How to Get Started with Google Cloud for Marketing

Chances are, you’re no stranger to the idea of using Google Cloud. There’s a lot of conversation about cloud capabilities’ promise for improving marketing….

10 Common Questions from Companies Considering GCP for Marketing

10 Common Questions from Companies Considering GCP for Marketing

For companies that use Google Marketing Platform (GMP), the integrations with Google Cloud Platform (GCP) offer ample opportunities to further refine and optimize their…

Turning Clients into Raving Fans: A Net Promoter Score Update from InfoTrust

Turning Clients into Raving Fans: A Net Promoter Score Update from InfoTrust

At InfoTrust, we place the utmost importance on our client partnerships. At every level of our organization, we consistently try to find new ways…

How Browsers’ Consumer Privacy Changes Will Impact Your Ad ROI Measurement

How Browsers’ Consumer Privacy Changes Will Impact Your Ad ROI Measurement

Recently, Google Ad Manager ran an experiment where it disabled access to cookies for a small fraction of users to see whether ad revenues…

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