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InfoTrust is now certified to resell the complete Google Marketing Platform enterprise stack, solidifying its status as a full-stack GMP Sales Partner. CINCINNATI —…
Google’s prolonged journey towards phasing out third-party cookies in its Chrome browser took another significant turn. Recently, Anthony Chavez, VP of Google’s Privacy Sandbox,…
As AI revolutionizes digital marketing, the traditional media agency model faces an existential threat. AI-driven tools now allow advertisers to automate media buying, optimize…
From March 3-5, 2025, I had the privilege of attending Tealium’s Digital Velocity 2025: AI & Data on the Digital Frontier event in San…
Important Disclaimer: We are not legal professionals. The information provided here is for educational purposes only and should not be considered legal advice. It’s essential…
Meta has recently released a partner integration for Google Analytics (GA). Via this integration, advertisers are able to pull reporting data from GA directly…
The digital marketing landscape is in a state of constant, rapid evolution, demanding more than just raw data—it requires actionable intelligence. As attaining these…
The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…
The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…
The digital marketing landscape is evolving at an unprecedented pace, with AI taking center stage in shaping strategies, optimizing performance, and driving business outcomes….
In the rapidly evolving landscape of digital marketing, mastering the intricacies of AI is no longer just an advantage; it’s a necessity. In our…
With third-party cookies being phased out due to privacy laws and changes in browsers, marketers need to find new ways to target customers. Cookieless…
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