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Build Better One-on-One Customer Relationships with 4 Lessons from Direct-to-Consumer Brands

Build Better One-on-One Customer Relationships with 4 Lessons from Direct-to-Consumer Brands

While it’s common for consumer packaged goods (CPG) companies to consider transitioning to a direct-to-consumer (D2C) model, I find that many fail to do…

5 Retail Remarketing Audiences for your Holiday Campaigns

5 Retail Remarketing Audiences for your Holiday Campaigns

Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction…

How to Measure the Long-Term Value of Holiday Campaigns

How to Measure the Long-Term Value of Holiday Campaigns

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…

Michael Loban Speaks at Xavier University

Michael Loban Speaks at Xavier University

When Michael Loban isn’t motivating organizations to undertake digital transformation, he can be found passing on the power of digital analytics to the next…

InfoTrust Named a Cincinnati Best Place to Work Finalist

InfoTrust Named a Cincinnati Best Place to Work Finalist

At InfoTrust, we strive daily to be the best place to work. Our dedication to the company’s core values—as well as our family-oriented culture—push…

Leveraging the Rise of ROPO Shoppers

Leveraging the Rise of ROPO Shoppers

In this age of the hyperconnected customer, information search and convenience are the ultimate currencies. Customers today are actively seeking ways to gain more…

How to Improve Efficiency with Customized Web Apps

How to Improve Efficiency with Customized Web Apps

Think about some of your most time-consuming tasks that are performed by many employees in your business. Wouldn’t it be great if you can…

Getting Started with App + Web Reporting

Getting Started with App + Web Reporting

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

How To Make Your Media Dollars Work Harder in 2020

How To Make Your Media Dollars Work Harder in 2020

Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…

Getting Started in Google Data Studio

Getting Started in Google Data Studio

With the Google Marketing Platform, you can create stunning dashboards using Data Studio. Data Studio enables teams to easily create dashboards in order to…

2020 Survey: The State of Digital Analytics During a Pandemic

2020 Survey: The State of Digital Analytics During a Pandemic

Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…

Native Google Analytics 360 Advertising Integrations and Their Benefits

Native Google Analytics 360 Advertising Integrations and Their Benefits

If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…

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