InfoTrust Expands Google Marketing Platform Reseller Offerings with Search Ads 360

InfoTrust Expands Google Marketing Platform Reseller Offerings with Search Ads 360

InfoTrust is now certified to resell the complete Google Marketing Platform enterprise stack, solidifying its status as a full-stack GMP Sales Partner. CINCINNATI —…

2-minute read
Google’s About-Face on Third-Party Cookies: What It Means for Advertisers

Google’s About-Face on Third-Party Cookies: What It Means for Advertisers

Google’s prolonged journey towards phasing out third-party cookies in its Chrome browser took another significant turn. Recently, Anthony Chavez, VP of Google’s Privacy Sandbox,…

6-minute read
Is the Agency Model Dead in the Age of AI?

Is the Agency Model Dead in the Age of AI?

As AI revolutionizes digital marketing, the traditional media agency model faces an existential threat. AI-driven tools now allow advertisers to automate media buying, optimize…

5-minute read
Digital Velocity 2025: AI, Data, and the Future of Customer Engagement Unveiled in San Diego

Digital Velocity 2025: AI, Data, and the Future of Customer Engagement Unveiled in San Diego

From March 3-5, 2025, I had the privilege of attending Tealium’s Digital Velocity 2025: AI & Data on the Digital Frontier event in San…

3-minute read
Are Your Embedded YouTube Videos Compliant? Discover Privacy-Enhanced Mode

Are Your Embedded YouTube Videos Compliant? Discover Privacy-Enhanced Mode

Important Disclaimer: We are not legal professionals. The information provided here is for educational purposes only and should not be considered legal advice. It’s essential…

3-minute read
Privacy Compliance Review: Google Analytics and Meta Events Manager Integration

Privacy Compliance Review: Google Analytics and Meta Events Manager Integration

Meta has recently released a partner integration for Google Analytics (GA). Via this integration, advertisers are able to pull reporting data from GA directly…

7-minute read
Mastering AI for Marketing: How to Use AI Features in Google Analytics

Mastering AI for Marketing: How to Use AI Features in Google Analytics

The digital marketing landscape is in a state of constant, rapid evolution, demanding more than just raw data—it requires actionable intelligence. As attaining these…

16-minute read
What Is Google Marketing Platform (GMP) and How It Can Help Your Business

What Is Google Marketing Platform (GMP) and How It Can Help Your Business

The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…

5-minute read
Why Your Organization Should Use an Ad Server, DSP, and Enterprise Search Management Tool

Why Your Organization Should Use an Ad Server, DSP, and Enterprise Search Management Tool

The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…

5-minute read
The Future of AI-Powered Marketing in Search: How SA360’s Embedded AI Features Align with 2025 Trends

The Future of AI-Powered Marketing in Search: How SA360’s Embedded AI Features Align with 2025 Trends

The digital marketing landscape is evolving at an unprecedented pace, with AI taking center stage in shaping strategies, optimizing performance, and driving business outcomes….

5-minute read
Mastering AI For Marketing: How to Analyze AI-Driven Traffic in Google Analytics

Mastering AI For Marketing: How to Analyze AI-Driven Traffic in Google Analytics

In the rapidly evolving landscape of digital marketing, mastering the intricacies of AI is no longer just an advantage; it’s a necessity. In our…

15-minute read
What is Cookieless Targeting and How to Set It Up for 2025

What is Cookieless Targeting and How to Set It Up for 2025

With third-party cookies being phased out due to privacy laws and changes in browsers, marketers need to find new ways to target customers. Cookieless…

5-minute read

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