All Articles By James Love

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Audience Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Audience Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

Breaking the Millennial Norm: 10 Years at InfoTrust

Breaking the Millennial Norm: 10 Years at InfoTrust

We’ve all heard the data on millennials job hopping: one in five have changed jobs within the past year, and three in five are…

Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now

Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now

You probably saw the news, but in case you’ve been blissfully unaware, Google just announced that their beloved Universal Analytics (UA) will sunset on…

Preparing for the Future of Digital Analytics in the Fitness Industry

Preparing for the Future of Digital Analytics in the Fitness Industry

What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…

Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

As web analysts begin preparing for the fourth generation of Google Analytics, aptly named “Google Analytics 4,” a few common questions have cropped up…

Google Signals: Cross Device Capabilities from Google Analytics

Google Signals: Cross Device Capabilities from Google Analytics

Google Signals, first announced in July 2018 in a Google Analytics blog post, collects cross-device data from users who have signed into a Google…

Why use Enhanced Ecommerce in Google Analytics?

Why use Enhanced Ecommerce in Google Analytics?

And what’s wrong with my current ecommerce implementation?   Google Analytics Ecommerce tracking has been around for nearly a decade and it does a…

Google Analytics: Common Solutions to Frequently Asked Questions (FAQ)

Google Analytics: Common Solutions to Frequently Asked Questions (FAQ)

I’ve been a web analyst at InfoTrust for nearly four of the five years I’ve worked here. During those years, I’ve hosted dozens of…

(not set) in Google Analytics: Which Reports Should You Worry About?

(not set) in Google Analytics: Which Reports Should You Worry About?

We’ve all seen it: The dreaded (not set) showing up in our favorite Google Analytics report. We’ve also heard contradictory statements about (not set)…

WAW Recap: Automating Real-Time Data Pipelines

WAW Recap: Automating Real-Time Data Pipelines

The final Web Analytics Wednesday of 2016 had 30 attendees present; a number we hope continues to grow as WAW returns in January of…

InfoTrust Takes Over TopGolf

InfoTrust Takes Over TopGolf

Soon after it was announced that West Chester, Ohio was adding a TopGolf location, I added it our 2016 Q3 “PPC” (Party Planning Committee)…

Top 5 eCommerce Metrics for Dummies

Top 5 eCommerce Metrics for Dummies

I never thought I would start off a blog post with a quote from Ashton Kutcher, but it is 2016, so here goes nothing:…

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