InfoTrust Author Profile

James Love

Jimmy Love is currently the Industry Team Manager for the Healthcare & Fitness Industry Team at InfoTrust. Jimmy was a contributor to InfoTrust’s Crawl, Walk, Run Amazon best-selling book series, and a speaker at the New York City Durability Summit. Jimmy works with some of the largest healthcare and fitness organizations in the world, helping them advance their digital analytics maturity in a forward-thinking and strategic manner.

When away from his desk, Jimmy enjoys attending Cincinnati Bearcats football and basketball games, and spending quality time with his beautiful wife and dogs.

Prepare Your Healthcare Organization for 2024 with These 5 Data Trends

Prepare Your Healthcare Organization for 2024 with These 5 Data Trends

While the thought of turkey dinners and caroling might sound more appealing, it’s time to grab some eggnog and start planning for 2024, because…

5-minute read
Planning Your Digital Analytics Strategy around 2023 Healthcare Trends

Planning Your Digital Analytics Strategy around 2023 Healthcare Trends

The weather is cooling. Leaves are falling. You see your first Christmas display at your local home goods store. Mariah Carey starts playing on…

5-minute read
Recreating Core Universal Analytics Reports in Google Analytics 4: Top Audience Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Audience Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

5-minute read
Breaking the Millennial Norm: 10 Years at InfoTrust

Breaking the Millennial Norm: 10 Years at InfoTrust

We’ve all heard the data on millennials job hopping: one in five have changed jobs within the past year, and three in five are…

4-minute read
Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now

Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now

You probably saw the news, but in case you’ve been blissfully unaware, Google just announced that their beloved Universal Analytics (UA) will sunset on…

6-minute read
Preparing for the Future of Digital Analytics in the Fitness Industry

Preparing for the Future of Digital Analytics in the Fitness Industry

What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…

5-minute read
Will I Lose Data Moving from Universal Analytics to GA4?

Will I Lose Data Moving from Universal Analytics to GA4?

As web analysts begin preparing for the fourth generation of Google Analytics, aptly named “Google Analytics 4,” a few common questions have cropped up…

5-minute read
Google Signals: Cross Device Capabilities from Google Analytics

Google Signals: Cross Device Capabilities from Google Analytics

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2-minute read
Why use Enhanced Ecommerce in Google Analytics?

Why use Enhanced Ecommerce in Google Analytics?

And what’s wrong with my current ecommerce implementation? Google Analytics Ecommerce tracking has been around for nearly a decade and it does a great…

3-minute read
Google Analytics: Common Solutions to Frequently Asked Questions (FAQ)

Google Analytics: Common Solutions to Frequently Asked Questions (FAQ)

I’ve been a web analyst at InfoTrust for nearly four of the five years I’ve worked here. During those years, I’ve hosted dozens of…

6-minute read
(not set) in Google Analytics: Which Reports Should You Worry About?

(not set) in Google Analytics: Which Reports Should You Worry About?

We’ve all seen it: The dreaded (not set) showing up in our favorite Google Analytics report. We’ve also heard contradictory statements about (not set)…

6-minute read
WAW Recap: Automating Real-Time Data Pipelines

WAW Recap: Automating Real-Time Data Pipelines

The final Web Analytics Wednesday of 2016 had 30 attendees present; a number we hope continues to grow as WAW returns in January of…

2-minute read

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