All Articles By James Love

Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

As web analysts begin preparing for the fourth generation of Google Analytics, aptly named “Google Analytics 4,” a few common questions have cropped up…

Google Signals: Cross Device Capabilities from Google Analytics

Google Signals: Cross Device Capabilities from Google Analytics

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Why use Enhanced Ecommerce in Google Analytics?

Why use Enhanced Ecommerce in Google Analytics?

And what’s wrong with my current ecommerce implementation?   Google Analytics Ecommerce tracking has been around for nearly a decade and it does a…

Google Analytics: Common Solutions to Frequently Asked Questions (FAQ)

Google Analytics: Common Solutions to Frequently Asked Questions (FAQ)

I’ve been a web analyst at InfoTrust for nearly four of the five years I’ve worked here. During those years, I’ve hosted dozens of…

(not set) in Google Analytics: Which Reports Should You Worry About?

(not set) in Google Analytics: Which Reports Should You Worry About?

We’ve all seen it: The dreaded (not set) showing up in our favorite Google Analytics report. We’ve also heard contradictory statements about (not set)…

WAW Recap: Automating Real-Time Data Pipelines

WAW Recap: Automating Real-Time Data Pipelines

The final Web Analytics Wednesday of 2016 had 30 attendees present; a number we hope continues to grow as WAW returns in January of…

InfoTrust Takes Over TopGolf

InfoTrust Takes Over TopGolf

Soon after it was announced that West Chester, Ohio was adding a TopGolf location, I added it our 2016 Q3 “PPC” (Party Planning Committee)…

Top 5 eCommerce Metrics for Dummies

Top 5 eCommerce Metrics for Dummies

I never thought I would start off a blog post with a quote from Ashton Kutcher, but it is 2016, so here goes nothing:…

ROI Tip: Running Search Ads in Niche Markets

ROI Tip: Running Search Ads in Niche Markets

Return on Investment. “ROI.” It’s become a cliché buzzword, I won’t disagree with that, but the fact it’s been regularly used in business conversations…

InfoTrust goes to a Cincinnati Cyclones game!

InfoTrust goes to a Cincinnati Cyclones game!

Last Wednesday InfoTrust attended a Cincinnati Cyclones game at US Bank Arena, getting VIP treatment at the All Access Bar & Grill. Despite a…

When Should an Agency Begin Managing Your Online Advertising?

When Should an Agency Begin Managing Your Online Advertising?

Congratulations, your company has been growing! You’re probably already invested in online advertising, whether search, display, or both, but it’s beginning to overwhelm you….

InfoTrust Maintains "Bing Ads Accredited Professional Company" Status

InfoTrust Maintains "Bing Ads Accredited Professional Company" Status

InfoTrust is pleased to announce that, after once again completing our certification exam, we will remain a Bing Ads Accredited Professional company for another…

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