The weather is cooling. Leaves are falling. You see your first Christmas display at your local home goods store. Mariah Carey starts playing on…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
We’ve all heard the data on millennials job hopping: one in five have changed jobs within the past year, and three in five are…
You probably saw the news, but in case you’ve been blissfully unaware, Google just announced that their beloved Universal Analytics (UA) will sunset on…
What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…
As web analysts begin preparing for the fourth generation of Google Analytics, aptly named “Google Analytics 4,” a few common questions have cropped up…
Google Signals, first announced in July 2018 in a Google Analytics blog post, collects cross-device data from users who have signed into a Google…
And what’s wrong with my current ecommerce implementation? Google Analytics Ecommerce tracking has been around for nearly a decade and it does a…
I’ve been a web analyst at InfoTrust for nearly four of the five years I’ve worked here. During those years, I’ve hosted dozens of…
We’ve all seen it: The dreaded (not set) showing up in our favorite Google Analytics report. We’ve also heard contradictory statements about (not set)…
The final Web Analytics Wednesday of 2016 had 30 attendees present; a number we hope continues to grow as WAW returns in January of…
Soon after it was announced that West Chester, Ohio was adding a TopGolf location, I added it our 2016 Q3 “PPC” (Party Planning Committee)…
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