Top Marketing Tags from Inc. 5000 Companies

Estimated Reading Time: 2 minutes

The Inc. 5000 is an annual list of the 5000 fastest-growing private companies in the United States. The Inc. 5000 is ranked according to the percentage revenue growth over a four-year period. With technology like Tag Inspector at our fingertips, we decided to crawl the websites of the top 1000 companies in the Inc. 5000 list, and therefore find the marketing tags the fastest-growing businesses are using.

Top Marketing TagsThe percentage above represent the raw count of each tag divided by the total number of tags found on every page scanned. Below are some key findings:

  • Not surprisingly, Google Analytics “takes the pie” with 17% of all tags firing on all pages scanned. Everyone wants that valueable data!
  • Social Media tags represent the second, third, and fourth most common tags firing, with Facebook, Google+, and Twitter respectively.
  • Interestingly enough, Inc. 5000 companies don’t seem to favor Pinterest, which represents less than 1% of all tags firing. LinkedIn falls in the middle of the social networks at 2.2%.
  • Tags in the digital advertisement spectrum take third place behind analytics and social media tags. DoubleClick, AdWords, Right Media, Microsoft Atlas, AppNexus, and AdRoll all have significant market share.
  • Behind Google Analytics, the only other analytics platform to make the list was Quantcast, at 1.73%.
With a simple “export to excel” feature, this is just one example of how Tag Inspector can be used for gathering market knowledge, competitive intelligence, and even lead prospecting.



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Article written by James Love

Author

  • James Love

    Jimmy Love is currently the Industry Team Manager for the Healthcare & Fitness Industry Team at InfoTrust. Jimmy was a contributor to InfoTrust’s Crawl, Walk, Run Amazon best-selling book series, and a speaker at the New York City Durability Summit. Jimmy works with some of the largest healthcare and fitness organizations in the world, helping them advance their digital analytics maturity in a forward-thinking and strategic manner.

    When away from his desk, Jimmy enjoys attending Cincinnati Bearcats football and basketball games, and spending quality time with his beautiful wife and dogs.

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Originally Published: February 26, 2013

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October 18, 2023
Originally published on February 26, 2013

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