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Privacy-Centric Marketing Strategy: Steps to Take Before 2022

Privacy-Centric Marketing Strategy: Steps to Take Before 2022

The amount of information, proposed solutions, and recommendations being thrown around in response to the “cookieless future” is overwhelming. Between new identity solutions in…

The Impact of the Great Resignation on Data Governance

The Impact of the Great Resignation on Data Governance

On Monday, I woke up to an email from one of our partners in Europe asking to jump on a call. As I joined…

What the Heck Is Data Governance, Anyway?

What the Heck Is Data Governance, Anyway?

So you’ve heard the term “data governance” but still can’t quite wrap your head around how it applies to you. Two of our InfoTrust…

Secondary Privacy Sandbox Proposals: Prepare for a Cookieless World

Secondary Privacy Sandbox Proposals: Prepare for a Cookieless World

Earlier this month, Google announced that they would be delaying the deprecation of support for third-party cookies in their Chrome browser until the second…

Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers

Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers

InfoTrust recently hosted a Durability Summit, focusing on one of the largest changes the industry has seen in decades: major shifts in the realm…

What Should Your Organization Be Doing to Succeed in the New Digital Privacy Landscape?

What Should Your Organization Be Doing to Succeed in the New Digital Privacy Landscape?

Here at InfoTrust, we’ve been publishing a lot of content around the rapidly changing privacy landscape. Major transformations are underway, and they will have…

Operation TURTLEDOVE: How Could TURTLEDOVE and FLEDGE Change Remarketing?

Operation TURTLEDOVE: How Could TURTLEDOVE and FLEDGE Change Remarketing?

Much has been discussed recently about Google’s FLoC proposal and the initial testing phase it has entered. While FLoC is one method from the…

Conversion Measurement APIs: Event Conversion and Aggregate Measurement APIs Explained

Conversion Measurement APIs: Event Conversion and Aggregate Measurement APIs Explained

The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …

FLoC to It –  How the Federated Learning of Cohorts Affects Privacy

FLoC to It – How the Federated Learning of Cohorts Affects Privacy

The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …

Privacy Sandbox Overview

Privacy Sandbox Overview

Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a…

4 Advantages of Server-Side Tagging in Google Tag Manager

4 Advantages of Server-Side Tagging in Google Tag Manager

Server-side tagging is a hot topic these days in the analytics world. For the uninitiated, server-side tagging allows users to move measurement tag instrumentation…

Side-by-Side Comparison of GDPR and CCPA—and Their Impacts

Side-by-Side Comparison of GDPR and CCPA—and Their Impacts

When it comes to digital privacy, everyone is talking about two sets of recent regulations: 2016’s General Data Protection Regulation (GDPR) and 2018’s California…

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