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In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…
[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…
Along with losing weight and exercising more, your 2018 New Year’s resolutions should include this: Get your company compliant with the General Data Protection…
Apple recently rolled out iOS 11 and macOS High Sierra. Both include Safari’s new privacy feature called Intelligent Tracking Prevention. The system places new…
Google Tag Manager API v2 was recently released and with the new version comes a number of features and bug fixes as well as…
We get it:Organizing digital projects – especially building new sites, apps or getting your organization to be more digitally present – is complex. However,…
Google Tag Manager’s preview mode allows you to browse a site on which your container code is implemented as if the current container draft…
Organizing digital projects is complex. Organizations spend vast amounts of time and energy to ensure the digital analytics architecture provides efficiencies, in both time…
The Google Tag Manager (GTM) API is an excellent tool for being able to quickly manage your accounts. Google Tag Manager is great for managing standards…
Outside of Google Analytics, InfoTrust’s other specialty is tag management systems (sometimes referred to as a “TMS” as well). We’ve worked with thousands of…
Goals are one of the most powerful tools in Google Analytics. They give you the ability to track your business objectives on your website…
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