[The following is adapted from Crawl, Walk, Run: Advancing Analytics Maturity Google Platform.] Not long ago, the area of consumer privacy looked more like…
If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…
Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…
In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…
The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…
It’s time to have a real conversation about your company’s internal structure and capabilities. Are you being asked by management to make in-housing a…
At the Digital Analytics Association’s OneConference event last evening in Chicago, Tag Inspector’s new cookie detection feature received the Quanties Award for Best New…
Do you or key stakeholders in your organization really know how or if your customer data is being collected, stored, and used? A discussion like…
In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…
[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…
Along with losing weight and exercising more, your 2018 New Year’s resolutions should include this: Get your company compliant with the General Data Protection…
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