Four Things You Can Automate Using the Google Tag Manager API

Four Things You Can Automate Using the Google Tag Manager API

If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…

Using Google Analytics To Understand The CPG Consumer

Using Google Analytics To Understand The CPG Consumer

Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…

PII, Personal Data, and Personal Information: What’s So “Personal” About It, Anyway?

PII, Personal Data, and Personal Information: What’s So “Personal” About It, Anyway?

In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…

How to A/B Test to Optimize the Data Collection Consent Experience for Users

How to A/B Test to Optimize the Data Collection Consent Experience for Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

In-Housing in Your Organization’s Future? Start with This Conversation

In-Housing in Your Organization’s Future? Start with This Conversation

It’s time to have a real conversation about your company’s internal structure and capabilities. Are you being asked by management to make in-housing a…

Tag Inspector’s Cookie Detection Feature Receives Quanties Award for Best New Technology

Tag Inspector’s Cookie Detection Feature Receives Quanties Award for Best New Technology

At the Digital Analytics Association’s OneConference event last evening in Chicago, Tag Inspector’s new cookie detection feature received the Quanties Award for Best New…

Can Customer Data Governance Create Value for Your Organization?

Can Customer Data Governance Create Value for Your Organization?

Do you or key stakeholders in your organization really know how or if your customer data is being collected, stored, and used? A discussion like…

Hey, Media Buyers — Tag Governance Is Coming For You

Hey, Media Buyers — Tag Governance Is Coming For You

In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…

What Is ITP and What Does It Mean for Web Cookies?

What Is ITP and What Does It Mean for Web Cookies?

With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…

CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…

May 25 is Deadline to Comply with the EU’s General Data Protection Regulation

May 25 is Deadline to Comply with the EU’s General Data Protection Regulation

Along with losing weight and exercising more, your 2018 New Year’s resolutions should include this: Get your company compliant with the General Data Protection…

Safari 11 Intelligent Tracking Prevention: What You Need to Know

Safari 11 Intelligent Tracking Prevention: What You Need to Know

Apple recently rolled out iOS 11 and macOS High Sierra. Both include Safari’s new privacy feature called Intelligent Tracking Prevention. The system places new…

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