The Importance of Data Privacy in Healthcare Digital Marketing

The Importance of Data Privacy in Healthcare Digital Marketing

In our rapidly evolving digital age, where technology is integrated into every aspect of our lives, the significance of data privacy in healthcare digital…

4-minute read
Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…

4-minute read
AI-Ready Data Pipelines: Leveraging Bespoke Datasets to Ensure Consent Compliance and Accountability (Part 2)

AI-Ready Data Pipelines: Leveraging Bespoke Datasets to Ensure Consent Compliance and Accountability (Part 2)

This is part two in our AI-Ready Data Pipelines series. Read part one here. Having a first-party data collection endpoint does not leave you…

4-minute read
Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA): Top Things to Know

Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA): Top Things to Know

Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) incorporates and makes mandatory provisions of the Canadian Standards Association’s Model Code for the Protection…

11-minute read
AI-Ready Data Pipelines: The Role of First-Party Data Collection in Data Confidentiality (Part 1)

AI-Ready Data Pipelines: The Role of First-Party Data Collection in Data Confidentiality (Part 1)

Whether you are turning data into magic in-house, or relying on third parties for all the oohs and aahs that set you apart from…

5-minute read
How to Hold Your Media Agencies Accountable (with AdTech DNA)

How to Hold Your Media Agencies Accountable (with AdTech DNA)

Media agencies play a critical role within any digital advertiser. They are accountable for configuring and running your global media campaigns and protecting your…

4-minute read
How to Know If Your Website Is at Risk of Non-Compliance

How to Know If Your Website Is at Risk of Non-Compliance

As we all know, websites collect tons of consumer data, and that data drives much of the advertising and marketing we see online.  With…

3-minute read
Keys for Compliance: Hashed Data Is Not Anonymous Data

Keys for Compliance: Hashed Data Is Not Anonymous Data

Yell it from the rooftops: “Hashed data is NOT anonymous data!” For compliance professionals familiar with global regulations, this should not be a surprise….

4-minute read
HIPAA Legislation: Recent Updates That Every Healthcare Org Should Know

HIPAA Legislation: Recent Updates That Every Healthcare Org Should Know

If you are in the healthcare industry, you are likely well aware of the heightened scrutiny surrounding HIPAA compliance and the obligations organizations must…

4-minute read
AdTech DNA: A CMO’s Single Source of Truth

AdTech DNA: A CMO’s Single Source of Truth

Marketing directors and CMOs often say it is difficult to get an accurate and insightful view across your entire marketing stack. There are significant…

3-minute read
The Cookie Doesn’t Crumble: What to Know About Chrome’s Change of Plans for Third-Party Cookies

The Cookie Doesn’t Crumble: What to Know About Chrome’s Change of Plans for Third-Party Cookies

For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…

7-minute read
What Is Data Governance and Why Is It Important?

What Is Data Governance and Why Is It Important?

Table of Contents Organizations can make better decisions with data. Data allows everyone to be more efficient and effective in decision making, which can…

33-minute read

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