What Is Your Customer Data Doing Right Now?

What Is Your Customer Data Doing Right Now?

Do you or key stakeholders in your organization really know how or if your customer data is being collected, stored, and used? A discussion like…

Hey, Media Buyers — Tag Governance Is Coming For You

Hey, Media Buyers — Tag Governance Is Coming For You

In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…

What Is ITP and What Does It Mean for Web Cookies?

What Is ITP and What Does It Mean for Web Cookies?

With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…

CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…

May 25 is Deadline to Comply with the EU’s General Data Protection Regulation

May 25 is Deadline to Comply with the EU’s General Data Protection Regulation

Along with losing weight and exercising more, your 2018 New Year’s resolutions should include this: Get your company compliant with the General Data Protection…

Safari 11 Intelligent Tracking Prevention: What You Need to Know

Safari 11 Intelligent Tracking Prevention: What You Need to Know

Apple recently rolled out iOS 11 and macOS High Sierra. Both include Safari’s new privacy feature called Intelligent Tracking Prevention. The system places new…

Google Tag Manager API v2 is Live!

Google Tag Manager API v2 is Live!

Google Tag Manager API v2 was recently released and with the new version comes a number of features and bug fixes as well as…

Webinar Wrap Up: The Importance of Digital Analytics Architecture + Tag Management

Webinar Wrap Up: The Importance of Digital Analytics Architecture + Tag Management

We get it:Organizing digital projects – especially building new sites, apps or getting your organization to be more digitally present – is complex. However,…

Google Tag Manager Debugging Quick Tips

Google Tag Manager Debugging Quick Tips

Google Tag Manager’s preview mode allows you to browse a site on which your container code is implemented as if the current container draft…

Discover How to Destress the Implementation of Digital Analytics Architecture with Tag Management

Discover How to Destress the Implementation of Digital Analytics Architecture with Tag Management

Organizing digital projects is complex. Organizations spend vast amounts of time and energy to ensure the digital analytics architecture provides efficiencies, in both time…

Google Tag Manager API: Missing Features + Known Bugs

Google Tag Manager API: Missing Features + Known Bugs

The Google Tag Manager (GTM) API is an excellent tool for being able to quickly manage your accounts. Google Tag Manager is great for managing standards…

How to Get Buy-In for a Tag Management System

How to Get Buy-In for a Tag Management System

Outside of Google Analytics, InfoTrust’s other specialty is tag management systems (sometimes referred to as a “TMS” as well). We’ve worked with thousands of…

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