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GDPR Compliance & Google Analytics: The Danish DPA Weighs In

GDPR Compliance & Google Analytics: The Danish DPA Weighs In

The plight of Google Analytics in the EU continues as the Danish DPA issued a press release regarding the use of Google Analytics for…

10-minute read
How to Respect Consumers and Keep Them Coming Back

How to Respect Consumers and Keep Them Coming Back

You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…

6-minute read
U.S. Privacy Enforcement Heats Up: 1.2 Million Reasons to Respect Privacy Rights

U.S. Privacy Enforcement Heats Up: 1.2 Million Reasons to Respect Privacy Rights

On Aug. 24, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer (Sephora) due to a violation of consumer…

7-minute read
The Future of U.S. State Consumer Privacy Bills

The Future of U.S. State Consumer Privacy Bills

In an age where technology and data are ubiquitous, it is more important than ever to protect the information of individuals. Personal data can…

7-minute read
Google Analytics and GDPR: Mitigating Risk With GA4

Google Analytics and GDPR: Mitigating Risk With GA4

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

9-minute read
The (Il)legality of Google Analytics: Italy’s Recent Response

The (Il)legality of Google Analytics: Italy’s Recent Response

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

4-minute read
Connecticut Data Privacy Act: What Marketers and Advertisers Need to Know

Connecticut Data Privacy Act: What Marketers and Advertisers Need to Know

As always, this is meant to be general guidance and should not be viewed as legal advice. Please consult with your legal counsel to…

12-minute read
Utah Consumer Privacy Act: What Marketers and Advertisers Need to Know

Utah Consumer Privacy Act: What Marketers and Advertisers Need to Know

As always, this is meant to be general guidance and should not be viewed as legal advice. Please consult with your legal counsel to…

8-minute read
Facebook Conversion API (CAPI): What, Why, and How

Facebook Conversion API (CAPI): What, Why, and How

Facebook (aka Meta) is one of the most common platforms implemented via tag management platforms. And until recently, the client side “pixel” has been…

4-minute read
InfoTrust Data Privacy Leader Lucas Long Published in Applied Marketing Analytics Journal

InfoTrust Data Privacy Leader Lucas Long Published in Applied Marketing Analytics Journal

The experienced digital analytics consulting team at InfoTrust is proud to share that Tag Inspector Product Manager and data privacy leader Lucas Long was…

2-minute read
Google Data Studio: Possession Is Nine-Tenths of the Law

Google Data Studio: Possession Is Nine-Tenths of the Law

Organizations without data governance rules occasionally find themselves imitating the “Confused Travolta” meme when employees move on or contractor services are discontinued. Why is…

3-minute read
Google’s Topics API Proposal: What Advertisers Need to Know

Google’s Topics API Proposal: What Advertisers Need to Know

On January 24, Google released a new Privacy Sandbox proposal for public discussion, the Topics API. While the new Topics API breaks from the…

10-minute read

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