Facebook (aka Meta) is one of the most common platforms implemented via tag management platforms. And until recently, the client side “pixel” has been…
The experienced digital analytics consulting team at InfoTrust is proud to share that Tag Inspector Product Manager and data privacy leader Lucas Long was…
Organizations without data governance rules occasionally find themselves imitating the “Confused Travolta” meme when employees move on or contractor services are discontinued. Why is…
On January 24, Google released a new Privacy Sandbox proposal for public discussion, the Topics API. While the new Topics API breaks from the…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…
The analytics and advertising industries are in a constant state of change, now more so than ever. Seemingly every day there is a new…
At this point, most people understand that their online behavior and data are being collected. Whether you’re living in a country under authoritarian government…
First-party data collection is a huge topic of conversation right now. With all the privacy changes that are happening in the industry—both regulatory as…
The amount of information, proposed solutions, and recommendations being thrown around in response to the “cookieless future” is overwhelming. Between new identity solutions in…
On Monday, I woke up to an email from one of our partners in Europe asking to jump on a call. As I joined…
So you’ve heard the term “data governance” but still can’t quite wrap your head around how it applies to you. Two of our InfoTrust…
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