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Facebook Conversion API (CAPI): What, Why, and How

Facebook Conversion API (CAPI): What, Why, and How

Facebook (aka Meta) is one of the most common platforms implemented via tag management platforms. And until recently, the client side “pixel” has been…

InfoTrust Data Privacy Leader Lucas Long Published in Applied Marketing Analytics Journal

InfoTrust Data Privacy Leader Lucas Long Published in Applied Marketing Analytics Journal

The experienced digital analytics consulting team at InfoTrust is proud to share that Tag Inspector Product Manager and data privacy leader Lucas Long was…

Google Data Studio: Possession Is Nine-Tenths of the Law

Google Data Studio: Possession Is Nine-Tenths of the Law

Organizations without data governance rules occasionally find themselves imitating the “Confused Travolta” meme when employees move on or contractor services are discontinued. Why is…

Google’s Topics API Proposal: What Advertisers Need to Know

Google’s Topics API Proposal: What Advertisers Need to Know

On January 24, Google released a new Privacy Sandbox proposal for public discussion, the Topics API. While the new Topics API breaks from the…

GDPR and Google Analytics: Is It Really Illegal?

GDPR and Google Analytics: Is It Really Illegal?

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

Apple and Google Continue Reconfiguring the Adtech Landscape

Apple and Google Continue Reconfiguring the Adtech Landscape

With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…

5 Reasons to Delegate Tag Management to a Trusted Partner

5 Reasons to Delegate Tag Management to a Trusted Partner

The analytics and advertising industries are in a constant state of change, now more so than ever. Seemingly every day there is a new…

Use the Brave Browser for Better Online Privacy

Use the Brave Browser for Better Online Privacy

At this point, most people understand that their online behavior and data are being collected. Whether you’re living in a country under authoritarian government…

Privacy-Centric Data Collection: Google Consent Mode and Why It’s Important

Privacy-Centric Data Collection: Google Consent Mode and Why It’s Important

First-party data collection is a huge topic of conversation right now. With all the privacy changes that are happening in the industry—both regulatory as…

Privacy-Centric Marketing: Get Started with a Strategic Risk Assessment

Privacy-Centric Marketing: Get Started with a Strategic Risk Assessment

The amount of information, proposed solutions, and recommendations being thrown around in response to the “cookieless future” is overwhelming. Between new identity solutions in…

The Impact of the Great Resignation on Data Governance

The Impact of the Great Resignation on Data Governance

On Monday, I woke up to an email from one of our partners in Europe asking to jump on a call. As I joined…

What the Heck Is Data Governance, Anyway?

What the Heck Is Data Governance, Anyway?

So you’ve heard the term “data governance” but still can’t quite wrap your head around how it applies to you. Two of our InfoTrust…

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