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As the online privacy landscape is advancing, the number of consent management platforms available is increasing and the regulatory requirements for organizations to comply…
“How will we measure campaign effectiveness?” “How will we report conversions?” “Will attribution still be possible?” These are common questions from advertisers as they…
The past year has seen a significant increase in the focus on the privacy of health data. Beginning with the guidance released by the…
TL;DR Increasing privacy regulations will continue to force change on organizations’ customer experience due to third-party cookie deprecation and the impact of technical changes…
Thus far in 2023, Artificial Intelligence has been the talk of the town. With a proliferation of new platforms touting to revolutionize various industries…
Much has been made in the first half of 2023 about the advances in Artificial Intelligence and potential threats to everything from the normal…
According to a UBS study, ChatGPT was estimated to have reached 100 million monthly active users in just two months after launch. This would…
A primary area of compliance risk for most organizations is the data collection architecture on the website, specifically tags and pixels. While most people…
Introduction The travel industry is facing a number of challenges around user privacy as it adapts to the expansion of privacy legislation. At the…
As the calendar turned to 2023, it wasn’t just a new year but also a new era of privacy ushered in with the California…
First things first: Happy Data Privacy Day 2023! We hope you consent to having some fun this year! As we celebrate Data Privacy Day…
Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…
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