China’s Personal Information Protection Law (PIPL): Top Things to Know

China’s Personal Information Protection Law (PIPL): Top Things to Know

China’s Personal Information Protection Law (PIPL) was passed in August 2021 at the 30th meeting of the Standing Committee of the 13th National People’s…

8-minute read
What Is Data Governance and Why Is It Important?

What Is Data Governance and Why Is It Important?

Organizations can make better decisions with data. Data allows everyone to be more efficient and effective in decision making, which can lead to better…

33-minute read
Finding the Light: Keys to Competitive Advantage in the Privacy-Centric Era

Finding the Light: Keys to Competitive Advantage in the Privacy-Centric Era

It’s no secret that the 21st century to date has been a boon for advertising. With consumers flocking to the internet for all of…

12-minute read
Fact or Fiction? Sorting Out Claims about Third-Party Cookie Deprecation

Fact or Fiction? Sorting Out Claims about Third-Party Cookie Deprecation

With third-party cookie deprecation in Chrome just around the corner (now set for the start of 2025), organizations understandably have many questions and misconceptions…

9-minute read
Understanding First, Second, and Third-Party Data

Understanding First, Second, and Third-Party Data

You’re likely already seeing first-party and third-party terminology everywhere you look if you work in analytics, marketing, and all-things digital. But have you heard…

6-minute read
Chrome Delays Third-Party Cookie Deprecation: What Advertisers Need to Know

Chrome Delays Third-Party Cookie Deprecation: What Advertisers Need to Know

Forgive me if you’ve heard this before … Google Chrome is delaying the deprecation of third-party cookies. After the initial timeline of 2020 (We’re…

5-minute read
Lessons and Learnings from the Cookieless Now Summit London

Lessons and Learnings from the Cookieless Now Summit London

Today’s marketing and advertising environment can often feel like chaos. Google Chrome deprecating support for third-party cookies, although no true date for when. A…

12-minute read
A South Asian First: Sri Lanka’s Personal Data Protection Act

A South Asian First: Sri Lanka’s Personal Data Protection Act

I know I covered India’s DPDPA first, but, as it turns out, Sri Lanka beat them to the punch. Sri Lanka’s Personal Data Protection…

6-minute read
The Privacy Risk of AI: Automated Decision Making and Compliance Considerations

The Privacy Risk of AI: Automated Decision Making and Compliance Considerations

As third-party cookie deprecation is quickly approaching, many platforms are introducing AI capabilities promising greater utility with less data. Organizations can rely on features…

7-minute read
AdTech DNA Simplifies the Complex for Global Advertisers

AdTech DNA Simplifies the Complex for Global Advertisers

As a global advertiser, knowing what is happening across your organization is an endeavor wrought with complexity.  Are your advertising technologies implemented correctly?  Do…

3-minute read
Safeguarding Tomorrow: The Importance of Evaluating Compliance Risk Today

Safeguarding Tomorrow: The Importance of Evaluating Compliance Risk Today

It happens every day: marketing purchases a new platform with the promise of helping the organization meet and exceed business targets. When it comes…

7-minute read
Get to Know India’s Landmark Privacy Legislation: Digital Personal Data Protection Act (DPDPA)

Get to Know India’s Landmark Privacy Legislation: Digital Personal Data Protection Act (DPDPA)

The origins of India’s Digital Personal Data Protection Act (DPDPA) began in 2012 when a report from a committee headed by a former judge…

5-minute read

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