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Privacy Sandbox Overview

Privacy Sandbox Overview

Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a…

4 Advantages of Server-Side Tagging in Google Tag Manager

4 Advantages of Server-Side Tagging in Google Tag Manager

Server-side tagging is a hot topic these days in the analytics world. For the uninitiated, server-side tagging allows users to move measurement tag instrumentation…

Side-by-Side Comparison of GDPR and CCPA—and Their Impacts

Side-by-Side Comparison of GDPR and CCPA—and Their Impacts

When it comes to digital privacy, everyone is talking about two sets of recent regulations: 2016’s General Data Protection Regulation (GDPR) and 2018’s California…

What the History of Privacy Regulations Reveals about Where We’re Headed

What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

Google Consent Mode 101: Protecting User Rights & Business Needs

Google Consent Mode 101: Protecting User Rights & Business Needs

Table of Contents Introduction Google’s introduction of Consent Mode (beta) provides an organization the ability to technically modify the behavior of Google tags (Google…

How Will the Apple iOS 14 Update Impact Advertising?

How Will the Apple iOS 14 Update Impact Advertising?

In June 2020, Apple announced that their iOS 14 update would include a very important new privacy update. Naturally, this update puts many businesses—or,…

3 Digital Analytics Trends for News and Media Companies to Follow in 2021

3 Digital Analytics Trends for News and Media Companies to Follow in 2021

With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

Why You Should Think About Privacy Regulations as a Selling Point, Not a Liability

Why You Should Think About Privacy Regulations as a Selling Point, Not a Liability

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on…

What Your Company Needs to Know About Consumer Privacy

What Your Company Needs to Know About Consumer Privacy

[The following is adapted from Crawl, Walk, Run: Advancing Analytics Maturity Google Platform.] Not long ago, the area of consumer privacy looked more like…

Four Things You Can Automate Using the Google Tag Manager API

Four Things You Can Automate Using the Google Tag Manager API

If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…

Using Google Analytics To Understand The CPG Consumer

Using Google Analytics To Understand The CPG Consumer

Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…

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