Huge thank you to everyone that came out this week to kick-off the new year of Web Analytics Wednesdays!
InfoTrust’s Data Science team, Pam Castricone and Divya Narayan, presented on a better way of querying through vast quantities of analytics data: Integrating your Google Analytics data with BigQuery, which allows you to use Google’s amazingly high-speed infrastructure to import, join and correlate at the speed of light (okay, maybe not that fast but…fast)!
Folks left understanding what BigQuery is as well as integrations with Tableau and R, and everything in-between!
Interested in joining us for February’s Web Analytics Wednesday? Register now for a session with Geoff Beers, Director of Consumer Marketing at ProFootballFocus.com, on Using Facebook Pixel Data to Drive Your Business!