Attribution modeling is a process of assigning credit to particular marketing channels for the performance of an ad campaign. This means that if you…
The holiday season presents many opportunities to buy advertising to drive sales. But what if your products are cross-category and target different customers at…
Predictive audience methods are a powerful tool for increasing ROA. By using predictive audience methods, you can target your marketing to the exact people…
Many organizations, large and small, are beginning to transition from Universal Analytics (UA) to Google Analytics 4 (GA4) for their reporting. Similar to any…
It’s true: there are many ways to extract data from Google Analytics (Universal Analytics) into other platforms to create ad-hoc analysis, dashboards, data science…
Google’s free Data Studio tool is amazing for visualizing and reporting on your data. It also plays very well with other Google tools, like…
Product recommendation systems have become a pillar of e-commerce strategy and for good reason: Amazon boasts that 35 percent of products purchased come from…
For many of our B2C clients at InfoTrust, the holiday season can make or break their performance for the year. For this reason, it…
Intro As a marketer with access to Google Analytics (GA), there are several ways to get value from analytics, e.g. you could focus on…
If you’ve been watching this year’s virtual Google Applied ML Summit or Google Cloud Next ’21 event, you would have likely heard of the…
Step beyond what’s included in the analytics user interface (UI) and get started with some advanced analysis. While analytics UIs provide a lot of…
As Google Analytics rolls out GA4, many companies are exploring how the analytics data will appear in BigQuery. BigQuery offers the ability to write…
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