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What’s the Best Way to Extract Google Analytics Data?

What’s the Best Way to Extract Google Analytics Data?

It’s true: there are many ways to extract data from Google Analytics (Universal Analytics) into other platforms to create ad-hoc analysis, dashboards, data science…

Where Are My Custom Marketing Channels in Data Studio?

Where Are My Custom Marketing Channels in Data Studio?

Google’s free Data Studio tool is amazing for visualizing and reporting on your data. It also plays very well with other Google tools, like…

Intro to Google Cloud’s Product Recommendation System: Recommendations AI

Intro to Google Cloud’s Product Recommendation System: Recommendations AI

Product recommendation systems have become a pillar of e-commerce strategy and for good reason: Amazon boasts that 35 percent of products purchased come from…

Preparing for the 2021 Holiday Season with Predictive Analysis

Preparing for the 2021 Holiday Season with Predictive Analysis

For many of our B2C clients at InfoTrust, the holiday season can make or break their performance for the year. For this reason, it…

Getting Started with Audience Targeting Using Google Analytics Data

Getting Started with Audience Targeting Using Google Analytics Data

Intro As a marketer with access to Google Analytics (GA), there are several ways to get value from analytics, e.g. you could focus on…

Introducing Vertex AI: Google’s Newest Modeling Platform

Introducing Vertex AI: Google’s Newest Modeling Platform

If you’ve been watching this year’s virtual Google Applied ML Summit or Google Cloud Next ’21 event, you would have likely heard of the…

4 Advanced Analysis Use Cases to Make Your Organization More Data Driven

4 Advanced Analysis Use Cases to Make Your Organization More Data Driven

Step beyond what’s included in the analytics user interface (UI) and get started with some advanced analysis. While analytics UIs provide a lot of…

3 Queries to Get Started with GA4 in BigQuery

3 Queries to Get Started with GA4 in BigQuery

As Google Analytics rolls out GA4, many companies are exploring how the analytics data will appear in BigQuery. BigQuery offers the ability to write…

Marketing Mix Models in a Post-Third-Party Data World

Marketing Mix Models in a Post-Third-Party Data World

With the recent changes in privacy regulations, web browsers, and consumer expectations, multi-touch attribution models based on cookies will not be as feasible or…

10 Common Questions from Companies Considering GCP for Marketing

10 Common Questions from Companies Considering GCP for Marketing

For companies that use Google Marketing Platform (GMP), the integrations with Google Cloud Platform (GCP) offer ample opportunities to further refine and optimize their…

5 Key Benefits of Using BigQuery ML Clustering

5 Key Benefits of Using BigQuery ML Clustering

With the increase in U.S. data privacy laws and a cookieless world on the horizon, augmenting marketing strategies with first-party data is more important…

What is a Data Clean Room?

What is a Data Clean Room?

“Data clean room” is a growing buzzword in marketing, analytics, and advertising industries. Although data clean rooms aren’t an entirely new concept, they haven’t…

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