In the past, when a customer visited your site, looked at a product, and navigated away, even if they never explicitly identified themselves, you…
As an analyst at InfoTrust, a partner once asked for help building customer profiles using data from Google Analytics. They needed help with defining…
“Data clean room” is a growing buzzword in marketing, analytics, and advertising industries. Although data clean rooms aren’t an entirely new concept, they haven’t…
What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…
Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…
Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For…
In recent weeks, as health concerns are creating an impact on many aspects of our daily lives, a number of businesses and industries are…
For years, the experienced cloud engineering team at InfoTrust has helped major multi-brand clients across the globe drive their business objectives forward. With a…
Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…
BigQuery appears to be the hot buzzword in many enterprise-level marketing, analytics, and consumer insights circles right now. What’s not readily apparent to many…
While Google Analytics 360 provides extensive reporting of historical website engagement and e-commerce activity, it lacks the ability to tell us what will happen…
Huge thank you to everyone that came out this week to kick-off the new year of Web Analytics Wednesdays! InfoTrust’s Data Science team, Pam…
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