The Value of Web Experimentation: Optimizely and Google Analytics 4

The Value of Web Experimentation: Optimizely and Google Analytics 4

As Google Optimize is sunset, more and more organizations are wondering what alternative web experimentation tools there might be and how they integrate with…

8-minute read
So You’re Switching from Google Optimize to Optimizely : 6 Key Things to Know

So You’re Switching from Google Optimize to Optimizely : 6 Key Things to Know

Well, we’ve had a good run but our time with Google Optimize is coming to an end. By now you’ve probably heard that Google…

10-minute read
InfoTrust Earns Gold-Level Partnership with Optimizely in Recognition of Growing Expertise

InfoTrust Earns Gold-Level Partnership with Optimizely in Recognition of Growing Expertise

InfoTrust is thrilled to announce it has been certified as a Gold Partner of Optimizely, the leading digital experience platform (DXP) provider. To achieve…

3-minute read
Europe’s AI Act: Key Points to Know From the Proposed Regulation

Europe’s AI Act: Key Points to Know From the Proposed Regulation

Artificial Intelligence (AI) has seemingly been in every article and conversation for the better part of 2023. It seems as though every email received…

10-minute read
What Is Web3 (in Layman’s Terms)?

What Is Web3 (in Layman’s Terms)?

Amidst the crypto scams, media hype, and legitimate technical breakthroughs lies something the internet is calling web3. A fairly new term—meant to signify this…

9-minute read
InfoTrust and Digital Experience Platform Optimizely Establish New Partnership

InfoTrust and Digital Experience Platform Optimizely Establish New Partnership

InfoTrust is pleased to announce its new partnership with Optimizely, the leading digital experience (DXP) platform provider. InfoTrust will join the Optimizely partner ecosystem as a…

3-minute read
Google Releases A/B Testing Partners to Replace Google Optimize at Sunset

Google Releases A/B Testing Partners to Replace Google Optimize at Sunset

As Google continues on the path towards creating a better overall experience for experiments in Google Analytics 4 (GA4), they recently announced more news…

2-minute read
Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…

11-minute read
Form Tracking: Google Tag Manager + Global JavaScript Variables

Form Tracking: Google Tag Manager + Global JavaScript Variables

If you are new to working with Global JavaScript (JS) Variables inside of Google Tag Manager (GTM), you may want to refer to my…

5-minute read
Getting Started with Google’s Recommendation AI

Getting Started with Google’s Recommendation AI

Product recommendation systems have become a pillar of e-commerce strategy and for good reason: Amazon boasts that 35 percent of products purchased come from…

8-minute read
Apple and Google Continue Reconfiguring the Adtech Landscape

Apple and Google Continue Reconfiguring the Adtech Landscape

With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…

8-minute read
I Just Connected Google Analytics to BigQuery—Now What?

I Just Connected Google Analytics to BigQuery—Now What?

Intro One of the key steps in an organization’s journey to greater digital analytics maturity is connecting its Google Analytics (GA) to BigQuery (BQ)….

6-minute read

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