If you are new to working with Global JavaScript (JS) Variables inside of Google Tag Manager (GTM), you may want to refer to my…
Product recommendation systems have become a pillar of e-commerce strategy and for good reason: Amazon boasts that 35 percent of products purchased come from…
With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…
Intro One of the key steps in an organization’s journey to greater digital analytics maturity is connecting its Google Analytics (GA) to BigQuery (BQ)….
Intro For many marketers, their first exposure to Google BigQuery (BQ) is through the integration with Google Analytics (GA). In addition to providing ownership…
Intro One of the key benefits of Google Analytics 4 (GA4) and Google Analytics 360 (GA360) is the integration between Google Analytics (GA) and…
Google Tag Manager (GTM) has a lot of out-of-the-box variables you can use to make tracking easier. You can grab CSS from the DOM,…
For companies that use Google Marketing Platform (GMP), the integrations with Google Cloud Platform (GCP) offer ample opportunities to further refine and optimize their…
One of the hardest things about diving into a new technology is that you don’t know what you don’t know. Here at InfoTrust, we…
As web analysts begin preparing for the fourth generation of Google Analytics, aptly named “Google Analytics 4,” a few common questions have cropped up…
CINCINNATI — The experienced digital analytics and customer data governance consulting team at InfoTrust is proud to announce that the organization achieved partner status…
“Data clean room” is a growing buzzword in marketing, analytics, and advertising industries. Although data clean rooms aren’t an entirely new concept, they haven’t…
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