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Robust Form Tracking in Google Tag Manager with Global JavaScript Variables

Robust Form Tracking in Google Tag Manager with Global JavaScript Variables

If you are new to working with Global JavaScript (JS) Variables inside of Google Tag Manager (GTM), you may want to refer to my…

5-minute read
Intro to Google Cloud’s Product Recommendation System: Recommendations AI

Intro to Google Cloud’s Product Recommendation System: Recommendations AI

Product recommendation systems have become a pillar of e-commerce strategy and for good reason: Amazon boasts that 35 percent of products purchased come from…

8-minute read
Apple and Google Continue Reconfiguring the Adtech Landscape

Apple and Google Continue Reconfiguring the Adtech Landscape

With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…

8-minute read
I Just Connected Google Analytics to BigQuery—Now What?

I Just Connected Google Analytics to BigQuery—Now What?

Intro One of the key steps in an organization’s journey to greater digital analytics maturity is connecting its Google Analytics (GA) to BigQuery (BQ)….

6-minute read
Getting Started with BigQuery for Marketers

Getting Started with BigQuery for Marketers

Intro For many marketers, their first exposure to Google BigQuery (BQ) is through the integration with Google Analytics (GA). In addition to providing ownership…

8-minute read
The Google Analytics-BigQuery Integration

The Google Analytics-BigQuery Integration

Intro One of the key benefits of Google Analytics 4 (GA4) and Google Analytics 360 (GA360) is the integration between Google Analytics (GA) and…

6-minute read
Google Tag Manager JavaScript Variables Are Not So Scary

Google Tag Manager JavaScript Variables Are Not So Scary

Google Tag Manager (GTM) has a lot of out-of-the-box variables you can use to make tracking easier. You can grab CSS from the DOM,…

4-minute read
10 Common Questions from Companies Considering GCP for Marketing

10 Common Questions from Companies Considering GCP for Marketing

For companies that use Google Marketing Platform (GMP), the integrations with Google Cloud Platform (GCP) offer ample opportunities to further refine and optimize their…

9-minute read
6 Considerations for Server-Side Tagging in Google Tag Manager

6 Considerations for Server-Side Tagging in Google Tag Manager

One of the hardest things about diving into a new technology is that you don’t know what you don’t know. Here at InfoTrust, we…

4-minute read
Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

As web analysts begin preparing for the fourth generation of Google Analytics, aptly named “Google Analytics 4,” a few common questions have cropped up…

5-minute read
InfoTrust Earns Looker Partner Certification

InfoTrust Earns Looker Partner Certification

CINCINNATI — The experienced digital analytics and customer data governance consulting team at InfoTrust is proud to announce that the organization achieved partner status…

2-minute read
What is a Data Clean Room?

What is a Data Clean Room?

“Data clean room” is a growing buzzword in marketing, analytics, and advertising industries. Although data clean rooms aren’t an entirely new concept, they haven’t…

5-minute read

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