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Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

Will I Lose Data Moving from Universal Analytics to Google Analytics 4?

As web analysts begin preparing for the fourth generation of Google Analytics, aptly named “Google Analytics 4,” a few common questions have cropped up…

InfoTrust Earns Looker Partner Certification

InfoTrust Earns Looker Partner Certification

CINCINNATI — The experienced digital analytics and customer data governance consulting team at InfoTrust is proud to announce that the organization achieved partner status…

What is a Data Clean Room?

What is a Data Clean Room?

“Data clean room” is a growing buzzword in marketing, analytics, and advertising industries. Although data clean rooms aren’t an entirely new concept, they haven’t…

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…

InfoTrust to Lead Webinar on Analytics Maturity Using Google Marketing Platform

InfoTrust to Lead Webinar on Analytics Maturity Using Google Marketing Platform

If you’re a marketer looking to sharpen your skills, or a business owner hoping to take your organization to the next level, then look…

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Retailers?

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Retailers?

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

No, Safari Will Not Block First-Party Analytics Tracking

No, Safari Will Not Block First-Party Analytics Tracking

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…

How to Improve Efficiency with Customized Web Apps

How to Improve Efficiency with Customized Web Apps

Think about some of your most time-consuming tasks that are performed by many employees in your business. Wouldn’t it be great if you can…

How to Improve User Experience with SessionCam and Google Optimize

How to Improve User Experience with SessionCam and Google Optimize

When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…

A/B Testing Tools: Google Optimize or Optimizely?

A/B Testing Tools: Google Optimize or Optimizely?

How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…

InfoTrust Becomes Official Google Cloud Partner

InfoTrust Becomes Official Google Cloud Partner

For years, the experienced cloud engineering team at InfoTrust has helped major multi-brand clients across the globe drive their business objectives forward. With a…

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