InfoTrust Expands Reseller Partnership within Google Marketing Platform: Now Offering Display and Video 360 and Campaign Manager 360

InfoTrust Expands Reseller Partnership within Google Marketing Platform: Now Offering Display and Video 360 and Campaign Manager 360

InfoTrust, a leading provider of privacy-centric marketing enablement and data privacy solutions, is thrilled to announce its recent certification as a reseller of Display…

4-minute read
From Tool to Transformation: Campaign Manager 360’s Impact on Marketing Teams

From Tool to Transformation: Campaign Manager 360’s Impact on Marketing Teams

In the ever-evolving landscape of digital marketing, individual talent isn’t enough. To achieve consistent, sustainable success, you need a high-performing team equipped with the…

3-minute read
Navigating the Digital Landscape: Introduction to Display & Video 360

Navigating the Digital Landscape: Introduction to Display & Video 360

In today’s digital world, programmatic advertising is quickly replacing traditional advertising methods. If you’re new to online marketing and advertising, then the term “programmatic…

6-minute read
The Value of Web Experimentation: Optimizely and Google Analytics 4

The Value of Web Experimentation: Optimizely and Google Analytics 4

As Google Optimize is sunset, more and more organizations are wondering what alternative web experimentation tools there might be and how they integrate with…

8-minute read
So You’re Switching from Google Optimize to Optimizely : 6 Key Things to Know

So You’re Switching from Google Optimize to Optimizely : 6 Key Things to Know

Well, we’ve had a good run but our time with Google Optimize is coming to an end. By now you’ve probably heard that Google…

10-minute read
InfoTrust Earns Gold-Level Partnership with Optimizely in Recognition of Growing Expertise

InfoTrust Earns Gold-Level Partnership with Optimizely in Recognition of Growing Expertise

InfoTrust is thrilled to announce it has been certified as a Gold Partner of Optimizely, the leading digital experience platform (DXP) provider. To achieve…

3-minute read
Europe’s AI Act: Key Points to Know From the Proposed Regulation

Europe’s AI Act: Key Points to Know From the Proposed Regulation

Artificial Intelligence (AI) has seemingly been in every article and conversation for the better part of 2023. It seems as though every email received…

10-minute read
What Is Web3 (in Layman’s Terms)?

What Is Web3 (in Layman’s Terms)?

Amidst the crypto scams, media hype, and legitimate technical breakthroughs lies something the internet is calling web3. A fairly new term—meant to signify this…

9-minute read
InfoTrust and Digital Experience Platform Optimizely Establish New Partnership

InfoTrust and Digital Experience Platform Optimizely Establish New Partnership

InfoTrust is pleased to announce its new partnership with Optimizely, the leading digital experience (DXP) platform provider. InfoTrust will join the Optimizely partner ecosystem as a…

3-minute read
Google Releases A/B Testing Partners to Replace Google Optimize at Sunset

Google Releases A/B Testing Partners to Replace Google Optimize at Sunset

As Google continues on the path towards creating a better overall experience for experiments in Google Analytics 4 (GA4), they recently announced more news…

2-minute read
Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…

11-minute read
Form Tracking: Google Tag Manager + Global JavaScript Variables

Form Tracking: Google Tag Manager + Global JavaScript Variables

If you are new to working with Global JavaScript (JS) Variables inside of Google Tag Manager (GTM), you may want to refer to my…

5-minute read

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