What an amazing webinar by two leaders in the marketing and analytics industry!
In this webinar, we ran through the basics of using Customer Lifetime Value (CLV) and predictive analytics to supercharge your marketing and business strategy.
Specifically, we covered:
- The definition of Customer Lifetime Value (CLV)
- Why CLV is meaningful to your organization
- How to think about calculating CLV and why many methods are incorrect
- How to use CLV and predictive analytics to optimize your strategy and campaigns
- Common questions and concerns
Watch the video below to get up-to-speed and download the slides (here) to follow along!