InfoTrust Author Profile

Courtney Morgan

Courtney is a former Sales Development Representative for InfoTrust.
Webinar Wrap-Up Data Studio 360 for Data Visualization

Webinar Wrap-Up Data Studio 360 for Data Visualization

In this webinar, we provided a refresher on Data Studio 360, one of Google’s newest apps. Data Studio 360 is  a powerful visualization tool…

2-minute read
InfoTrust in the News: Core Values, Data Focus, and New Locations

InfoTrust in the News: Core Values, Data Focus, and New Locations

Wow! We have truly made an impression in the digital world and are humbled by the recognition. From the Cincinnati Business Courier to Forbes,…

3-minute read
Webinar Recap: Why Businesses Fail + Four Attributes to Avoid Failing

Webinar Recap: Why Businesses Fail + Four Attributes to Avoid Failing

“Digital” is perhaps one of the most over-hyped terms in the media today. When we think about digital transformation, you can think of it…

2-minute read
Webinar Wrap-Up: Best Practices for Data-Driven Marketing Using GA

Webinar Wrap-Up: Best Practices for Data-Driven Marketing Using GA

“Ask the Right Questions; Actionable questions lead to actionable data.” In our webinar on eCommerce: Best Practices for Data-Driven Marketing Using Google Analytics, we answered…

2-minute read
Webinar Wrap-Up: Analytics for a Single-Page Application

Webinar Wrap-Up: Analytics for a Single-Page Application

Creating better user experiences one Single-Page Application at a time! In our Analytics for a Single-Page Application webinar, we acknowledged the positives and negatives of Single-Page…

2-minute read
Learn the Best Practices for Data-Driven Marketing using Google Analytics

Learn the Best Practices for Data-Driven Marketing using Google Analytics

Google Analytics is a great tool for analyzing trends and digital marketing performance. With more integrations than ever, Google Analytics is a powerful tool that…

2-minute read
How To: Better Visibility & User Experience with Single-Page Applications

How To: Better Visibility & User Experience with Single-Page Applications

Single-Page Applications (SPAs) are incredibility beneficial for attracting new prospects, enhancing user experience, and ultimately gaining more response from site visitors. However, without a…

2-minute read
How to Build Data-Driven Marketing Strategies with Attribution Models

How to Build Data-Driven Marketing Strategies with Attribution Models

Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…

2-minute read
Webinar Wrap-Up: Back to Basics Customer Lifetime Value

Webinar Wrap-Up: Back to Basics Customer Lifetime Value

“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but…

2-minute read
We'd Like to Thank You for These Awards!

We'd Like to Thank You for These Awards!

There is nothing like loving your career. Scratch that. There is nothing like working with others who also love their career! At InfoTrust, we…

2-minute read
Webinar Wrap-Up: Digital Analytics Architecture for Publishers

Webinar Wrap-Up: Digital Analytics Architecture for Publishers

“The integration between GA 360 & DFP allows data to flow back and forth between the two tools” – Andy Gibson, Head of Vertical…

2-minute read
Finding Digitial Building Blocks for Publishers

Finding Digitial Building Blocks for Publishers

Understanding the audience, platform engagement, and advertising revenue are all important building blocks for tracking the right data on your website. With outlining digital analytics…

2-minute read

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