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Who is this for?

This Digital Analytics Summit is for key digital analytics and marketing stakeholders at consumer packaged goods (CPG), fast-moving consumer goods (FMCG), and multi-brand organizations.

What will I learn?

Amidst the ever changing marketing landscape, it is crucial to have a durable strategy and response. During this Summit we will focus on MarTech durability, Google Analytics 4 and how it affects your organization, how data governance and consumer privacy laws will impact CPG digital marketing and more. 

This summit will bring together the brightest minds from the top CPG and FMCG organizations in the world. Together we’ll network, share best practices, and learn how to approach the marketing landscape with a durable approach and mindset.

Why InfoTrust + Google?

As a leader in the CPG and multi-brand space (with partnerships at Nestlé, General Mills, AbbVie, Eli Lilly, P&G, L’Oréal, Estée Lauder, and GSK), our team understands that there is much education required to push advertisers to the multi-moment stage of the analytics maturity framework in a lasting way, given the seachange we’re witnessing in the industry. We also realize there is a desire for this type of event (a result of many one-on-one discussions with Google team members and external partners).


Expert Analytics Consultants

Listen to and bounce your specific ideas off of data privacy specialists who have been there.

Joanna Goldblatt

Joanna Goldblatt

Head of Advertising Tech Sales (CG&E) | Google
Ben Fisher

Ben Fisher

Product Manager | Google
Shaafi Khokhar

Shaafi Khokhar

Global Director, Media Technology and Engagement | GSK
Kesone Phimmasone

Kesone Phimmasone

Former Estee Lauder and Sephora Executive
Michael Loban

Michael Loban

Chief Growth Officer | InfoTrust
Chase Howell

Chase Howell

Head of Marketing
Tyler Blatt

Tyler Blatt

Lead Analytics Engineer | InfoTrust
Jimmy Love

Jimmy Love

CPG Team Lead | InfoTrust
Lucas Long

Lucas Long

Privacy Specialist | Tag Inspector
Jake Allspaw

Jake Allspaw

Senior Analytics Consultant | InfoTrust

Tentative Agenda 2021

Time (EST)SessionPresenters
12:00 p.m.
Welcome and Summit KickoffChase Howell, Head of Marketing, InfoTrust
12:05 p.m.Google Keynote: State of CPG DigitalJoanna Goldblatt, Head of Data & Tech Sales: Consumer Goods, Government & Entertainment, Google
Michael Loban, Chief Growth Officer, InfoTrust
12:45 p.m.Break
12:55 p.m.
How Current and Future Consumer Privacy Requirements are Shaking Up CPG Digital MarketingLucas Long, Privacy Specialist, Tag Inspector
Shaafi Khokhar, Global Director, Media Technology and Engagement, GSK
1:25 p.m.Break
1:30 p.m.What CPG Organizations Need to Know About Google Analytics 4Jimmy Love, CPG Team Lead, InfoTrust
Jake Allspaw, Senior Analytics Consultant, InfoTrust
2:00 p.m.Break
2:05 p.mCPG Analytics and Privacy Trends from the Perspective of an Industry InsiderMichael Loban, Chief Growth Officer, InfoTrust
Kesone Phimmasone
Former Estee Lauder
and Sephora Executive
2:35 p.mBreak
2:40 p.mWhy and How CPG Orgs Should be Utilizing Server-Side GTM in 2022Ben Fisher, Product Manager, Google
Tyler Blatt, Lead Analytics Engineer, InfoTrust
3:10 p.mBreak
3:15 p.mClosing Remarks & Key LearningsMichael Loban, Chief Growth Officer, InfoTrust
3:30 p.mPeloton Giveaway and ThanksChase Howell, Head of Marketing, InfoTrust

Win a Peloton!

You read that right! By registering, you will automatically be entered into a drawing to win an original Peloton Bike purchased by InfoTrust (valued at $1,495; giveaway does not include membership fee or accessories).

To qualify to win, you must:

  • Attend the entire Summit on October 27 (12–4 ET)
  • Work in marketing, analytics, customer data governance, or a closely-related field
  • Not work at an agency (Brands only, sorry!)
  • Reside in the USA, UK, Germany, or parts of Canada (due to Peloton’s shipping restrictions)

Get an Amazon Best-Seller for Free!

Given the circumstances across the world, we understand that attention and focus is very challenging for people both personally and professionally. We want to provide multiple breaks and a fun event to encourage participation. In addition, everyone who attends the entire 4 hours virtually will receive a free copy of InfoTrust’s book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform and will be entered to win a Peloton! (Must be present for drawing at the end.)

Crawl, Walk, Run book edition 2

Interested? Let Us Know

  • By filling out the form below, you are notifying InfoTrust that you'd like to attend the summit; once your submission is reviewed and accepted, someone from our team will reach out with final details. This is a free event for marketing, analytics, data governance, and business intelligence professionals.

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