Financial services make up one of the economy’s most important and influential sectors today and the need for established data governance and analytics practices is ever-growing.
It’s crucial for finance, insurance, and crypto organizations to be up to date on current regulations which is why InfoTrust and Google are thrilled to host our first-ever Crypto, Finance, and Insurance Summit.
This fully-virtual summit will bring together the brightest minds from some of the top finance organizations in the world. Together we’ll share best practices and learn how to advance your organization’s analytics and data governance.
As a leader in the finance, insurance, and crypto space (with partnerships at Jackson Hewitt, Nationwide, Tax Slayer, and Gulf Bank), the InfoTrust team understands that there is much education required to push financial advertisers to the multi-moment stage of the digital analytics maturity framework. We also realize there is a desire for this type of industry-specific event (a result of many one-on-one discussions with Google team members and external financial partners).
Listen to and bounce specific ideas off of financial industry leaders who have been there.
Get actionable analytics tactics and advanced insights that will inspire you and your team.
Meet other innovators like you. Engage and share industry-specific tips with a large community of financial marketers.
| Time (EST) | Session | Presenters |
|---|---|---|
| 12:00 p.m. | Welcome and Summit Kickoff | Pete Crofut, Director of Partnerships, InfoTrust |
| 12:05 p.m. | Intro and Keynote: State of Finance Industry Digital Marketing | Shauna Gerry, Head of Industry, Financial Services, Google Marketing Platform, Google Pete Crofut, Director of Partnerships, InfoTrust |
| 12:45 p.m. | Break | |
| 12:55 p.m. | Why and How Finance and Insurance Orgs Should Be Utilizing Server-Side GTM in 2022 | Ben Fisher, Product Manager, Google Tyler Blatt, Lead Analytics Engineer, InfoTrust |
| 1:25 p.m. | Break | |
| 1:30 p.m. | How Marketing Could Change with Web3 and DeFi (Cryptocurrency Marketing Panel) | Dan Held, Director of Growth Marketing, Kraken Digital Asset Exchange Brad Michelson, Head of US Marketing, eToro Michelle O'Connor, Vice President, Marketing & Communications | TaxBit |
| 2:00 p.m. | Break | |
| 2:05 p.m. | Google Analytics 4 and Finance and Insurance Orgs | Melanie Bowles, Industry Team Leader, Finance, InfoTrust Federico Bianco, Strategist Lead, Finance, InfoTrust |
| 2:35 p.m. | Break | |
| 2:40 p.m. | How Current and Future Consumer Privacy Requirements Are Shaking Up Digital Marketing in Finance | Mai AlOwaish, Chief Data & Innovation Officer at Gulf Bank Lucas Long, Privacy Specialist, Tag Inspector |
| 3:10 p.m. | Break | |
| 3:15 p.m. | Not Your Grandma's Marketing Analytics | Sam Needham, Head of Marketing Innovation, Silicon Valley Bank Michelle Matranga, Director, Marketing Analytics, Silicon Valley Bank |
| 3:45 p.m. | Closing Remarks & Peloton Giveaway | Pete Crofut, Director of Partnerships, InfoTrust |
You read that right! By registering, you will automatically be entered into a drawing to win an original Peloton Bike purchased by InfoTrust (valued at $1,495; does not include membership fee or accessories).
To qualify to win, you:
Given the global circumstances, we understand that maintaining attention and focus for a virtual event can be challenging. With that in mind, expect multiple breaks throughout the Crypto, Finance, and Insurance Digital Analytics Summit and interactive Q&A sessions with our speakers. In addition, everyone who attends the entire Summit will receive a complimentary copy of InfoTrust’s book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform.
By filling out the form below, you are notifying InfoTrust that you’d like to attend the summit on March 30; once your submission is reviewed and accepted, someone from our team will reach out with final details. This is a free event for marketing, analytics, data governance, and business intelligence professionals.
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