Digital Marketing and Web Analytics

Michael Loban helps you take your efforts to a new level.

Digital Marketing and Web Analytics

Michael Loban helps you take your efforts to a new level.

“Michael has the rare skill of taking complex subjects (web analytics, digital marketing) and making them easy to understand for everyone. He understands how to engage an audience in helpful conversations and activities to really learn whatever subject he is addressing.”

Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and author, with work published in Forbes, AdWeek, and CIO Magazine.

Learn
From A
True
Expert.

Past speaking topics have included

The 6 ‘P’s of Digital Analytics Transformation: Applying Analytics to Solve Marketing Challenges

GDPR, CCPA, and ITP: What These Letters Actually Mean for Your Marketing Web Properties

Make Good Marketing: Why Analytics Matter

Can Digital Analytics Get You Promoted?

Featured In

New Book Release

Crawl, Walk, Run:

Advancing Analytics Maturity with Google Marketing Platform

Crawl, Walk, Run book edition 2

The Podcast

Misadventures In
Digital Marketing

Want to learn how to do digital right? Join hosts Michael Loban and Neil Hoyne as they interview expert marketers and discuss all of the things that can and do go wrong with digital marketing.

Michael's Latest Articles

Michael's Latest Articles

On InfoTrust.com

Michael's Latest Podcast Appearances

Hear Michael’s latest thoughts on analytics, business optimization, and more on a variety of different podcasts.

Click here for Michael’s Spotify playlist. 

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