Digital Marketing and Web Analytics
Michael Loban helps you take your efforts to a new level.
Digital Marketing and Web Analytics
Michael Loban helps you take your efforts to a new level.
“Michael has the rare skill of taking complex subjects (web analytics, digital marketing) and making them easy to understand for everyone. He understands how to engage an audience in helpful conversations and activities to really learn whatever subject he is addressing.”
Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and author, with work published in Forbes, AdWeek, and CIO Magazine.
Learn
From A
True
Expert.
Past speaking topics have included
The 6 ‘P’s of Digital Analytics Transformation: Applying Analytics to Solve Marketing Challenges
GDPR, CCPA, and ITP: What These Letters Actually Mean for Your Marketing Web Properties
Make Good Marketing: Why Analytics Matter
Can Digital Analytics Get You Promoted?
Featured In
New Book Release
Crawl, Walk, Run:
Becoming a Privacy-Centric Marketing Organization
The First Book
Crawl, Walk, Run:
Advancing Analytics Maturity with Google Marketing Platform
The Podcast
Misadventures In
Digital Marketing
Want to learn how to do digital right? Join hosts Michael Loban and Neil Hoyne as they interview expert marketers and discuss all of the things that can and do go wrong with digital marketing.
Michael's Latest Articles
Marketing Magnified
The Great Marketing Reset: Part I
Michael's Latest Articles
On InfoTrust.com
InfoTrust Creates New Agency Partnership Program
How to Get Started with Google Cloud for Marketing
Michael's Latest Podcast Appearances
Hear Michael’s latest thoughts on analytics, business optimization, and more on a variety of different podcasts.
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