Digital Marketing and Web Analytics

Michael Loban helps you take your efforts to a new level.

Digital Marketing and Web Analytics

Michael Loban helps you take your efforts to a new level.

“Michael has the rare skill of taking complex subjects (web analytics, digital marketing) and making them easy to understand for everyone. He understands how to engage an audience in helpful conversations and activities to really learn whatever subject he is addressing.”

Michael Loban is the Chief Marketing Officer at InfoTrust, a global analytics consulting and data governance company. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and author, with work published in Forbes, AdWeek, and CIO.

Learn
From A
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Expert.

Past speaking topics have included

The 6 ‘P’s of Digital Analytics Transformation: Applying Analytics to Solve Marketing Challenges

GDPR, CCPA, and ITP: What These Letters Actually Mean for Your Marketing Web Properties

Make Good Marketing: Why Analytics Matter

Can Digital Analytics Get You Promoted?

Featured In

New Book Release

Crawl, Walk, Run:

Advancing Analytics Maturity with Google Marketing Platform

The Podcast

Misadventures In
Digital Marketing

Want to learn how to do digital right? Join hosts Michael Loban and Neil Hoyne as they interview expert marketers and discuss all of the things that can and do go wrong with digital marketing.

Michael's Latest Articles

Michael's Latest Articles

On InfoTrust.com

What Your Company Needs to Know About Consumer Privacy

What Your Company Needs to Know About Consumer Privacy

[The following is adapted from Crawl, Walk, Run: Advancing Analytics Maturity Google Platform.] Not long ago, the area of consumer privacy looked more like…

2020 Survey: The State of Digital Analytics During a Pandemic

2020 Survey: The State of Digital Analytics During a Pandemic

Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…

Planning for a Post-COVID-19 World: The Fight For Consumer Habits

Planning for a Post-COVID-19 World: The Fight For Consumer Habits

I’ve been a loyal gym member for almost 10 years. When I’m not traveling, I’m in the gym 5-6 times a week. The facilities…

Working Remote? Beware of Data Visualization Risks

Working Remote? Beware of Data Visualization Risks

I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…

With Multiple Brands Comes a Greater Responsibility for Privacy

With Multiple Brands Comes a Greater Responsibility for Privacy

With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy…

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

Larger marketing budgets and an influx of direct-to-consumer businesses mean that organizations can’t just outspend their competitors anymore—they must outsmart them to survive and…

ROI of Analytics: Explaining the Business Value of Measurement

ROI of Analytics: Explaining the Business Value of Measurement

As an industry, we take it for granted that analytics is a critical part of building and growing a successful business. With all of…

What Is It Like Presenting at Genius Network?

What Is It Like Presenting at Genius Network?

Side Note: I am fortunate to say that InfoTrust works with a number of Fortune 500 companies and the largest online retailers. We also…

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