Crawl, Walk, Run:
Advancing Analytics Maturity with Google Marketing Platform
About The Book
In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods (CPG) companies, and media outlets embraced the ever-online customer.
Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working? Alex Yastrebenetsky, Michael Loban, and contributors from InfoTrust discuss six focus areas in digital transformation, including how to choose the right platform, staff and upskill your team, and build effective processes. The second edition of Crawl, Walk, Run (available March 16, 2021) also includes a detailed chapter on Google Analytics 4.
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All Book Royalties Go To the InfoTrust Foundation
Industry Experts
Meet The Authors
Alexander Yastrebenetsky
CEO and co-founder of InfoTrust, a global analytics consulting and data governance company. Under his leadership, InfoTrust received numerous honors and awards, with inclusions on Fortune’s Best Small Workplaces, etc.
Michael Loban
Chief Marketing Officer at InfoTrust. He’s an adjunct instructor at the University of Cincinnati and Xavier University, and is also a presenter and author, with work published in Forbes, AdWeek, and CIO Magazine.
“Crawl, Walk, Run serves as a definitive fieldbook focused on driving measurable growth with the Google Marketing Platform. For CMO/CDOs interested in rolling up their sleeves and leveraging customer data to strengthen their business, let this be your guide.”
— Neil Hoyne, Chief Measurement Strategist at Google
“While nearly all large companies have an enterprise-level analytics platform, only the best understand how to get value out of it. Crawl, Walk, Run will help you reach that critical stage.”
— Verne Harnish, Author of Scaling Up and Mastering the Rockefeller Habits
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