Optimizely - InfoTrust

InfoTrust is a Platinum solutions reseller for Web Experimentation and Feature Experimentation. We have dozens of clients utilizing Optimizely for their A/B testing and more.

We have a Web Experimentation-certified team to help you not just set up the platform, but ensure that you’re analyzing results to then drive more successful tests.

With 75% of Web Experimentation users reporting a 5% or greater increase in revenue attributed to Optimizely, it’s hard to ignore them as a leader and a lever to constantly pull to increase business.

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How else does InfoTrust support clients on Optimizely?

Onboarding support and beyond to ensure all features, questions, and integrations are running smoothly.

Troubleshooting issues and integrations associated with your Web Experimentation setup.

Supporting GA4 tracking and event collection to gain the most macro and micro actions and value from each test.

Test ideation based on data from GA4

Moving data from Optimizely to GA4 to BigQuery

Privacy-centric approach, ensuring compliance with global regulations

What does Optimizely cost?

Optimizely’s cost will depend on how your site’s monthly active users. The more monthly active users (MAUs), the faster you can test and reap the benefits. Yes, the higher the MAU count, the more expensive the license, however as MAUs go up, there are steep discounts for usage.

Is Optimizely right for every size company?

Optimizely’s cost will depend on how your site’s monthly active users. The more monthly active users (MAUs), the faster you can test and reap the benefits. Yes, the higher the MAU count, the more expensive the license, however as MAUs go up, there are steep discounts for usage.

Your site doesn’t have enterprise level traffic (eg 100,000+ sessions/month)

You are entirely new to A/B testing and other types of site tests

You have a smaller budget to work with (a few hundred dollars each month)

Will InfoTrust run all of my tests?

InfoTrust will support the platform, drive hypotheses based on analytics data, and gain insights from Optimizely data to then pull it across the organization. InfoTrust would not hands on run your tests. Typically we see internal teams running that, however we have partners who can support more traditional CRO pieces that can operate within our scoping agreements.

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