Gaia uses a unique website in the online media and streaming space: a fully single-page app with thousands of static tag pages. Because of this website structure, the company required a very custom analytics architecture and tracking setup to ensure that analytics tracking remained accurate across the separate code bases.
Gaia turned to InfoTrust—a Google Marketing Platform Sales Partner with Analytics 360, Tag Manager, Data Studio, and Display & Video 360 certifications—to solve their unique analytics needs. Among InfoTrust’s three primary industry focuses are media and publishing sites, making this a perfect vendor-client pairing.
Download the case study now to learn how InfoTrust helped Gaia with its Google Analytics 360 implementation and unique analytics needs.