InfoTrust recently conducted a webinar featuring Forrester on Customer Lifetime Value (CLV). We sat down with guest speaker and senior analyst, Allison Snow, to gather insights into CLV.
Customer Lifetime Value (CLV) is not a new metric, but until recently it has been a largely conceptual construct. Historically, the few firms that calculated CLV did so at an aggregate level and used the result to track the profitability of marketing efforts. But in the age of the customer, the shift from a product-centric mindset to a customer-centric one is transforming CLV approaches. More companies now calculate CLV at the individual customer level and use it to optimize interactions across the customer life cycle.Allison Snow, Senior Analyst at Forrester
In this Q+A on Customer Lifetime Value, we examine:
What has changed in regards to how organizations view Customer Lifetime Value over the last few years and how it is expected to change in the years to come
What the biggest barriers are to organizations calculating their Customer Lifetime Value and putting this data into practice
What benefits an organization can expect from using Customer Lifetime Value as one of their key data points
What benefits organizations can expect from investing in CLV analytics and undertaking similar digital transformation projects
Fill out the form to download the full Q+A with Forrester and start incorporating Customer Lifetime Value into your marketing initiatives today!