Cowan’s Auctions Case Study

[cs_content][cs_section parallax="false" style="margin: 0px;padding: 45px 0px;"][cs_row inner_container="true" marginless_columns="false" style="margin: 0px auto;padding: 0px;"][cs_column fade="false" fade_animation="in" fade_animation_offset="45px" fade_duration="750" type="1/1" style="padding: 0px;"][cs_text]Cowan’s Auctions approached InfoTrust to determine which campaigns were driving bids and to better understand the customer journey through the bidding process. We provided just that by migrating tracking to Google Webmaster Tools and deploying custom parameters to track all aspects of online bidding.[/cs_text][cs_text class="cs-ta-center" style="color: #1c8dd1;font-weight: 500;font-size: 2.5em;"]42% Online Bidding Increase[/cs_text][x_button size="x-large" block="false" circle="false" icon_only="false" href="/wp-content/uploads/2016/12/case-study-cowans-auctions.pdf" title="" target="blank" info="none" info_place="top" info_trigger="hover" info_content="" class="aligncenter" style="width: 75%;"]Read the Case Study[/x_button][x_blockquote cite="Reid Sikes, VP of Marketing, Cowan’s Auction House" type="left" style="color: #1cd1bb;font-weight: 400;"]“Placing ads is now a science with measurable results. We understand where to advertise and which display ads work. We don’t feel like we’re throwing spaghetti on the wall anymore. People click, and we measure.”[/x_blockquote][/cs_column][/cs_row][/cs_section][/cs_content]