Fitness Company Case Study: Analytics and Tag Management Solutions
With so many franchise groups and individually owned clubs, this fitness center client was seeking a comprehensive analytics solution that worked for their corporate needs as well as the needs of their franchisees and individual marketing agencies.
Over 14,000 tags from the organization’s internal tag database were migrated to Google Tag Manager.
The InfoTrust team used their expertise to programmatically deploy and automate the scaling of this client’s large organization. As a result, franchise groups and marketing agencies can now access the data they need, easily analyze Google Analytics data, and quickly deploy marketing tags at the individual club level.
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