Creating a Winning A/B Testing Strategy with Google Optimize

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How exactly do you create a winning A/B testing strategy with Google Optimize?

Google Optimize is an A/B testing and personalization platform that empowers businesses to improve site experiences for their users. The Google Optimize platform allows you to personalize content and run experiments such as A/B, multivariate and redirect tests to understand what improves user experience and business outcomes.

Tune into InfoTrust’s Optimization and Insights Specialist Melanie Bowles for a practical one-hour webinar to learn how to create a winning A/B testing strategy utilizing Google Optimize.

During this webinar, Melanie covered:

  • How to Install Google Optimize
  • Google Optimize vs. Google Optimize 360
  • Creating Experiences
  • Targeting Options
  • Setting Up Objectives
  • How to Understand Results
  • How to Create a Winning Strategy

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