Will I Lose Data Moving to Google Analytics 4 from Universal Analytics?

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“Will I lose my data by migrating from Universal Analytics to Google Analytics 4?” Spoiler alert: the simple answer is no. Since Google’s announcement of Google Analytics 4 (referred to as GA4), this is a question we receive quite often and tackle in this webinar.

Although the GA4 roadmap has a ways to go, there are many features that can be utilized now. Now is the perfect opportunity to start using GA4 features in order to prepare for a complete transition to GA4 by the end of 2021.

In this interactive session we’ll cover:

• Key differences between Universal Analytics and Google Analytics 4
• Available features in GA4 you can use now
• Why you should start dual tagging now
• You’ll leave this session with the tools to use GA4 effectively now and prepare your organization for the future of analytics.