How InfoTrust’s Cookieless Tracking Feature Unearthed Key Traffic Insights for One of the World’s Largest CPG Organizations

In a world where consumers are increasingly privacy-conscious, it is imperative to understand how to track users without cookies. Our client—like most businesses who must adapt in a world impacted by the General Data Protection Regulation (GDPR)—began struggling with their European websites, as brands were complaining to managers that they wanted to track users but were unable to as a direct result of the GDPR.

To solve this problem, InfoTrust helped the client—a global CPG organization—implement a cookieless tracking feature to fully understand how much traffic is coming to their website (and from where), among other key insights.

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