The Path to Modern Marketing: The Importance of Multi-Partner Orchestration
With the deprecation of third-party cookies in full swing, brands are challenged with finding new ways of observing measurable traffic to connect with their customers in a privacy-friendly and personalized way. While change can be uncomfortable at times, it also keeps things exciting and interesting. Brands who are leaning into the journey of becoming a modern marketer by personalizing marketing experiences in a privacy-friendly way for their customers are being richly rewarded.
In this article, Director of Partnerships Peter Crofut shares his thoughts around what it takes to become a so-called “modern marketer” and why it’s now more important than ever to become one.
Additionally, Peter discusses:
- Understanding multi-partner orchestration (MPO)
- Creating an MPO strategy
- How to get started as a modern marketer
Download this helpful resource and learn more!
