Prepare Your Analytics for a Prosperous Holiday Season

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For retailers, the holiday season is make-or-break. This time of year can account for a significant portion of annual sales, so it’s crucial that marketing campaigns are carefully planned and well executed. Retailers need to be able to show not only that their campaigns are effective, but also that they are providing value for the business. This is where analytics come in. By tracking key metrics, retailers can gain insights into which campaigns are most successful and adjust their strategies accordingly. With the right data, retailers can ensure that their holiday season is prosperous and stress-free.

At InfoTrust, our most sophisticated partners are focused on driving the best return on advertising spend (ROAS) for their campaigns. With a little preparation, you can make sure your analytics are ready for the influx of holiday traffic. By tailoring your strategies to multiple segments of your customer base, you can provide the flexibility to adjust in real-time. This approach allows our partners to maximize their ROAS during peak season while still providing the flexibility to adjust their campaigns as needed. As a result, our partners are able to drive the best results for their business while still maintaining a high level of control over their campaigns.

In this session, we’ll cover a variety of strategies that you can use to increase the ROAS of your campaigns this holiday season, including:

• Predictive Audiences
• Custom Bidding
• Forecasting
• Attribution Modeling
• Testing Strategies